Ed Gandia: Freelance Copywriter, Solopreneur, Business Strategist, Coach
Smarter Freelancing: Freelance Work | Getting Clients | Fre…
A Business podcast
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Ed Gandia: Freelance Copywriter, Solopreneur, Business Strategist, Coach
Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed GandiaEpisodes
Ed Gandia: Freelance Copywriter, Solopreneur, Business Strategist, Coach
Smarter Freelancing: Freelance Work | Getting Clients | Fre…
A Business podcast
Good podcast? Give it some love!
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Episodes of Smarter Freelancing
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#033: How to Adapt Your Freelance Business to a Rapidly Shifting Marketplace
May 28th, 2015
The freelance marketplace has become more competitive. But just because there are more freelancers than ever before doesn't mean you have to succumb to competitive pressure. Not if you make key adjustments in how you position yourself ... and what services (and value) you deliver. In this week's show you'll hear from...
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#032: How to Have a Stress-Free Conversation with Your Prospects
May 14th, 2015
For many of us, the initial conversation with a prospect can be stressful.Maybe you need the work. Or you really want to land this client. And you don't want to screw up the opportunity by saying the wrong thing. In this episode, you'll hear from RC Peck, a seasoned pro at having productive and highly effective prosp...
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#031: Booking Yourself Solid
Apr 30th, 2015
Michael Port's Book Yourself Solid was one of the most important books I read when I was freelancing part time while working my day job.It was a big reason why I was able to grow my business so quickly.I loved how Michael broke down the process of filling up your pipeline with high-quality clients. He described t...
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#030: How to Get a 10X Return on Your Next Conference
Apr 16th, 2015
I've always been a big proponent of investing in targeted conferences and events. It's not just about what you learn, it's about the people you meet, the conversations you have and the insights you gain. In other words, the intangible things no one can really put a price on.However, I'm the first to admit that I don...
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#029: David Nihill on Using Humor to Become a Better Public Speaker
Apr 2nd, 2015
Delivering talks to very targeted groups can be a great way to generate new freelance business. Especially if used in conjunction with other smart marketing strategies.But to captivate your audience and keep them engaged, you have to be an effective speaker.Fortunately, this is a learnable skill. Just ask David Nih...
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#028: How Focus@Will Improves Focus, Productivity and Creativity
Mar 19th, 2015
Music has been a big part of my life since I was a kid. But for years I had the hardest time finding music that enabled me to focus on my work.I spent hours carefully curating playlists on iTunes. I tried dozens of Pandora stations. And, of course, I tried the old standby — classical music.Nothing ever worked consist...
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#027: Value Pricing with Kirk Bowman
Mar 5th, 2015
You don't hear much about value pricing (often called "value-based pricing") in the freelance community—at least not in the creative side of freelancing.But it's catching on with freelancers who are trying to shift to a more consultative approach to their services.I've been meaning to bring up this topic...But I wan...
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#026: A Hiring Manager Explains What He Looks for in a Freelancer
Feb 19th, 2015
We spend a lot of time on this show talking about how find and land better-paying clients, how to work smarter and how to develop the mindset you need to succeed in this business.You've heard from me and from fellow freelancers. You've heard from industry experts, well-known speakers and authors.But I've yet to bring...
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#025: Brian Casel on 'Productizing' Your Services
Feb 5th, 2015
Made to order.That's what most of us do. We deliver customized services to our clients.It's simple and straightforward — at least on paper. The client describes what they need, and you turn around and deliver a customized, made-to-order product.This model works. It's what most clients want. And when done right, it c...
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#024: Why So Many Women Struggle in Business — and What to Do About It
Jan 22nd, 2015
I remember when one of my female colleagues first told me about the struggles many self-employed women face. It was about 10 years ago."Yes, there's discrimination," she said. "But much of it is self-sabotage. We just weren't brought up like men. We're not supposed to be driven and assertive."I was shocked.Yet the m...
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#023: The State of Independence in America — What’s Happening in Today’s Freelance Economy
Jan 8th, 2015
Is freelancing a growing trend or a fad?And if it's growing, who's really profiting from this massive shift in the labor force?If you've followed me for a while, you probably know that I'm a big "trend junkie." I even put together two comprehensive reports on the state of freelancing, back in 2011 and 2012.But I've ...
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#022: Amy Porterfield on How to Generate Hot Freelance Leads with Facebook Ads
Dec 11th, 2014
To explain how you can use Facebook to generate highly targeted leads for your freelance business, I've brought in one of the world's most recognized experts on the topic ... the one and only Amy Porterfield.In this week's podcast, Amy explains why Facebook is such a powerful tool to generate potential clients cost e...
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#021: Forget Goals! Focus on Habits Instead (Pt. 2 of 2)
Nov 25th, 2014
In the previous episode, I shared my recent experiments with habit development techniques ... and why I'm getting away from traditional goal setting.Today's show is the second part of this important discussion. I've brought in my colleague James Clear to delve deeper into the topic.James has done extensive research in ...
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#020: Forget Goals! Focus on Habits Instead (Pt. 1 of 2)
Nov 13th, 2014
I'm pretty much done with traditional goal setting.I'm talking about your standard "I'm going to get X result by this specific date" approach to setting goals.It's not that this approach doesn't work. It certainly does (sometimes). I'm doing away with it because it's missing a core element of making the goal a reality—...
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#019 How MBO Partners Is Changing the Way Freelancers Work with Clients
Oct 30th, 2014
Freelancing can be a very lonely business. Not just in terms of physical isolation, but also in the way of getting help to run your day-to-day operations.Most of us don't have staff to take care of business operations and administration. Or a CFO and legal team to deal with finances, payroll and regulatory hassles. Or ...
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#018: Taking Bolder and Smarter Risks in Business and in Life: An Interview with Riskology.co’s Tyler Tervooren
Oct 1st, 2014
The biggest breakthroughs I've experienced in my business and personal life have come from taking what seemed to be big risks.Not the crazy, jumping-off-a-cliff-with-a-wingsuit kind of risk.I'm talking about stepping far enough outside of my comfort zone that I changed for the better. Even if the desired outcome never ...
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#017 Jason Blumer on When to Hire an Accountant — and How to Pick the Right One for You
Sep 18th, 2014
There comes a point when most freelancers wonder if (and when) they should find a good accountant.It's an important decision. And there's much more to it than finding someone to do your taxes.But when is the right time to look? Where do you start your search? What should you look for when evaluating potential accountan...
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#016: Crystal Coleman on Launching a Sideline to Supplement Your Freelance Business
Sep 4th, 2014
Who said you had to limit yourself to your core services as a freelancer?And who said you couldn't launch a separate side business that allows you to practice a hobby or passion?That's one of the beauties of self-employment. You can chart your own course and make your own rules.In today's episode, I interview my VP of ...
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#015: Ilise Benun Reveals a 3-Tier Pricing Strategy That Works Like Crazy
Aug 21st, 2014
Do you typically quote prospects exactly what they ask for? Most freelancers do. But what if you gave your prospect more options?What if you proposed two or three variations on the original scope of work? Would that just create confusion? Or could it present an opportunity to serve the prospect better while potentially...
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#014: Jared Easley on How to Starve Your Self-Doubt and Realize Your True Potential
Aug 7th, 2014
I'm really excited about today's show because I get to address what I believe is one of the most important topics in the freelance community—boosting self-confidence.This is a topic I've addressed before in my High-Income Business Writing Podcast (Episode #22: "7 Tips for Developing Stronger Self-Confidence."But for ...
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#013: The Printed Brochure That Kickstarted Suzanne's Freelance Business
Jul 24th, 2014
Suzanne Wesley was in a tight spot five years ago.She had just lost her job and had to find a way to drum up freelance business fast.But rather than trying the same methods other freelancers typically use (put up a website and do some cold calling, networking and email prospecting) she decided to try something differen...
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#012: How to Stay Productive (and Sane!) When You W ork in a Deadline-Driven Business
Jul 10th, 2014
Many of my traditionally employed friends are surprised when I tell them that it's challenging to stay productive as a work-at-home freelancer.They automatically assume that being in control over your schedule is a solution to the productivity dilemma they face in the cubicle world.Not so. In fact, I'd argue that havin...
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#011: How to Spot Bad Clients Early (and How to Gracefully Fire the Ones You Can No Longer Serve)
Jun 26th, 2014
Not all clients are created equal.Some are a true joy to work with. They value your expertise and experience. They never complain. And they happily pay you top dollar for your work.Then there are those who are just plain difficult. :(They complain. They beat you down on price. And they always want it yesterday.As a...
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#010: How Christine Parizo Launched a Successful Freelance Business in a Hurry
Jun 12th, 2014
Every new freelancer I meet wants to reach a comfortable income level as quickly as possible.Most of them will set one-, two- or three-year time horizons for getting there.But what if you HAD to ramp up quickly? What if a life event forced you to replace your full-time income within two months?And what if failure wa...
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#009: How to Use LinkedIn as an Effective Prospecting Tool
May 29th, 2014
Ten years ago, when LinkedIn was new, the "newness" of the medium made it stand out.I remember how easy it was to connect with prospects and start productive dialogue.But as hundreds of millions of professionals have joined this social network, it's become harder to stand out and drum up great leads.That doesn't mea...
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