The EU Data Market is forecasted to reach 85 billion euro with accumulative growth of 7% between 2020 and 2025 as European Enterprises accelerate their Digital Transformation. The smashHit project aims to overcome obstacles in the rapidly growing Data Economy which is characterised by all sorts of various diverse technical designs and proprietary implementations. This is not an ideal situation because what this does in turn is it locks down various business opportunities due to all the inconsistent consent and legal rules among all the different data-sharing platforms operators and bodies involved. In turn this restricts innovation and results in lost opportunities.The smashHit project is formed by a consortium of nine organisations drawn from analytics, data security, car manufacturing, smart city infrastructure and academia working collaboratively to deliver the benefits of shared connectivity to millions of consumers.