The So Fly Crew records a very special episode live on location in Toronto at the Filson store. Mitch and Aldo sit down with the founder of Hooké, Fred Campbell. They chat about Fred's inspiration in starting the brand, what it took to get it to where it is now, and his passion for fishing. They also chat about his latest film "Tunulik".A big thanks to Muskoka Brewery, Redington, and of course the whole team at the Filson Toronto store on making this event happen. We also helped raise money for the Ontario River alliance.Learn more about that here: https://www.ontarioriversalliance.ca/Shop and Learn about Hooké: https://hooke.ca/Watch Fred's films: https://hooke.ca/blogs/hooke-presentLEARN MORE: https://www.sofly.ca/podcast Thank you to our sponsors:Redington: https://farbank.com/pages/redingtonChums: https://chums.com/en-caCosta: https://www.costadelmar.com/wcs/shop/AjaxLogonForm?myAcctMain=1&catalogId=10501&langId=-24&storeId=13501Podcast Intro Theme Song Music: “Favela Beat“ by Birocratic (www.birocratic.com) The song used in our podcast was licensed via Birocratic License v05.2016. For info on how you can use this music in your project, check out http://www.birocratic.com/license-app.To download Birocratic’s 60+ song discography, visit http:// birocratic.bandcamp.com.