In this episode, Saba and Carlos discuss the Twitter-verse frenzy because Red Lobster failed to understand the importance of real time marketing. Despite their miss, Red Lobster has seen a 30% increase in sales since Beyonce named the restaurant chain in her new song titled “Formation”. Listen as we round up this conversation around real time marketing and its importance in social media.5 Key Takeaways:How Beyoncé made Red Lobster trend on TwitterWhy Red Lobster took 8 hours to respondWhat marketers can learn about real-time on social mediaThe importance of always being "on" in social mediaIs Peach dead or still alive?About Social 545:Social 545 is a weekly interactive show hosted by Saba Sedighi and Carlos Gil which features what's trending in social media. Watch LIVE on Blab.im every Thursday at 5:45pm PST / 8:45pm EST.Please email [email protected] for show suggestions or booking inquiries.Subscribe on iTunes:http://apple.co/1jbfPRVListen on BlogTalkRadio:http://www.blogtalkradio.com/social545