Podcasting is a relatively new concept in many economies like India. According to one study, there are currently 850,000 active podcasts and over 30 million podcast episodes with more than 65 percent of podcast listeners tune in using portable devices such as smartphones and tablets. 

For a business standpoint, more than half of listeners are at least somewhat more likely to consider buying from a brand after hearing its advertisement on a podcast. Moreover, Podcast advertising revenues are expected to surpass $1 billion in 2021. Thus, podcast is the new Digital marketing tool that is reserved for subject area experts with commendable communication skills. 

Mr Ambuj Saxena, Co-Founder of Social Buzz e-Learning, engages in a short and crisp conversation with Ms Agnes Bilik, a podcaster and content creator for Raw & Real Media. The conversation revolves around the utility of podcast for a personality and how to set it up for a business. Furthermore, there are interesting statistics thrown around during the conversation and finally the discussion around monetization of podcast is intriguing to say the least! 

About Social Buzz e-Learning  

Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani.   Social Buzz team has 20+ years of Digital Marketing experience between its core members and have planned and successfully executed campaigns revolving around Brand Management, Personal branding, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands. The team at Social Buzz is enthusiastic, full of ideas and is growing at an envious pace!   

If you are looking out for trying your hand at Digital Marketing or wish to get ROI from your Digital Marketing campaign, feel free to reach out:   Website: www.socialbuzz.org.in  | Email: [email protected]  | Call us: +91 7042106011