Viral Marketing is a widely discussed concept and no one can guarantee the secret recipe for achieving virality of a product or a campaign. Every marketing agency has its own take on virality of its campaign. To put many different thoughts to rest, Ambuj Saxena, Co-Founder of Social Buzz e-Learning, brings to your 4 Viral Marketing case studies that are spread across various platforms and different genre! 

In this episode, you would learn how India got its first social media miracle or its first social media viral marketing campaign in the form of Dhanush starrer "Kolaveri D" in 2011, at the same time, you would get a taste of how the horror movie of 1999, "The Blair Witch project" achieved a full house or why did people get hooked on to Angry Birds game and for what reason did people generate 2.4 million videos for ALS Ice Bucket Challenge!

You would have all your queries answered and insights drawn for  what makes up a campaign or a product viral in front of the masses! 

So tie up your seat belt as we shall enter the next level of Viral Marketing campaigns!