Lumen5 has been a disruptor in the Online industry and now with increased competition, it is looking to cut the clutter and give it's community a more viable and sustainable video content creation solutions. In this episode of Social Buzz podcast, we talk to Dani Hao who is the Communication and Community Manager in Lumen5. Dani tells us how she is bringing about a change in LUMEN5's approach to Marketing and community building.   

Dani is a marketing communications leader who has worked in both the B2C and B2B space and is passionate about building brands, community, and real connections.  Currently, she leads communications and community-building efforts at Lumen5, a Vancouver-based SaaS company that created an easy-to-use video maker for content marketers to scale and repurpose their content into eye-catching videos.  She believes more organizations should do marketing consciously, by creating campaigns that build trust, authenticity, and diversity. She combines her love of listening along with her love for content creation and teaching, where she believes thought leadership is the essence of finding your own opinion and amplifying it.  In her free time, Dani loves staying active and giving back to the community by mentoring upcoming marketers and university graduates.

Questions asked:  1. How did you enter the world of B2B Marketing? 2. What does conscious marketing mean? 3. What do you think is the future of B2B content marketing? 4. How can one increase brand trust and engagement with content formats other than written content? 5. What is Lumen5 and whom do you serve? 6. How are you bringing about a change in Lumen5 and what are some new initiatives you are launching?   

Join us as we travel through Dani's Digital marketing journey.    

About Social Buzz e-Learning  Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA, and Dheeraj Agrawal, ex-BITS Pilani.  Social Buzz team has 10+ years of Digital Marketing experience between its core members and has planned and successfully executed campaigns revolving around Brand Management, Personal branding, Performance Marketing, Influencer Marketing, Online Event Management, and Online Reputation management for global and national brands. The team at Social Buzz is enthusiastic, full of ideas, and is growing at an envious pace!   If you are looking out for trying your hand at Digital Marketing or wish to get ROI from your Digital Marketing campaign, feel free to reach out:   Website: www.socialbuzz.org.in | Email: [email protected] or [email protected] |  Call us: +91 7042106011