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Unknown: We've all heard it before. It's Oh, you know, welcome to social capital, a weekly podcast that dives into social relationships and why the investment you put into them is so important. Your host, Lori Highby will connect with industry leading professionals and dive into their networking experiences and expert advice.

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Lori Highby: Hey, everybody, Lori Highby here, welcome to the social capital podcast. You can find our show notes at social capital podcast social capital podcast.com Goodness gracious. Alright, do you the listener, I want you to know that I appreciate you and I'm thrilled to have you here for another episode. If there's ever anything that I can do to support you please reach out. LinkedIn is the channel that you can find me I just searched for Lori Highby you can simply click the Follow button as opposed

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daily information about marketing strategy tips, all podcast episodes and upcoming events. If you'd like to connect, make sure to send a note with your connection requests that references social capital. I can't wait to hear from you. Social capital podcast is sponsored by Keystone clique, a strategic digital marketing agency that believes in order to successfully market to your ideal customer, you have to first understand your customer. Learn more at Keystone click.com The topic of relationships ties in very

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closely with marketing. That's why I'm bringing you marketing experts with a variety of backgrounds for you to learn and grow from. Today's guest is Andy Tarnoff. Andy is the founder of OnMilwuakee, hes a Miwlaukee native he lived in Providence, Washington, DC and Baltimore before before returning home in 1996. Andy launched on milwaukee.com LLC in April 1998 as a way to channel his passion for Milwaukee, journalism and tech into a cutting edge media company. He's a graduate of the George Washington

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University and worked at the White House Office of Communications, the Dallas Morning News, Washington barrel and to Milwaukee PR firms before branching out on his own at age 23. And he is more passionate than ever about on Milwaukee's mission statement to grow communities and businesses through engaging digital media. Andy, welcome to the show. Hi, Laurie. I'm, your background is so impressive.

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Unknown: When you read it. It sounds it sounds pretty good.

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Lori Highby: Well, whoever wrote it did a good job. I Unknown: wrote it. Yeah. It sounds it sounds better when you say okay,

2:33

Lori Highby: I've heard a number of people will say that, really? You supplied it to me?

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Unknown: I mean, it's all true. Lori Highby: But with that extensive media background, I'm I'm curious because you know, this is an area that I do not have a lot of strength in even though I have a lot of marketing expertise. But PR and getting that media exposure is something a lot of businesses have interest in. So what would you tell a business, myself included? What would you would recommend on how they do?

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Unknown: It? That's a good question. Because I've worked on both both sides of the business. I've been in PR and media relations, and I've been in journalism, and I've gone back and forth. And sometimes my role continues to be on both sides of things. So I know what it's like to pitch and I know what it's like to be pitched. And what I always tell people is make sure you have a relevant story for the outlet that you're pitching it to. If I looked at my email inbox right now, it would probably be about 700 messages

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today, mostly people trying to get coverage of things, and most of the time, it's not relevant. So people are spending an awful lot of time putting energy into things that don't really match who they're talking to. And it makes it more difficult for us to sort through it. Back in the day, media relations equated to news releases. And now that's, that's just one piece of it. So I would recommend that anyone working in public relations considers all the different tools that are available to get their message

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out and do it in a way that resonates with the journalists on the other side.

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Lori Highby: So when you say the word irrelevant, I'm kind of curious, like how, how would I know what's relevant?

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Unknown: Well, you have to think like a journalist. Hey, I'm not a journalist. So I mean, as a business owner, I mean, I think that's why you see an awful lot of former journalists and PR because they have that background. So makes sense. Because they have been on the other side. So if you are not a journalist, if you didn't take any journalism classes, then you have to become pretty fluent in who you're pitching to. So on Milwaukee is a daily lifestyle and entertainment magazine about Milwaukee so a b2b

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pitch about heavy engineering. The outside of Milwaukee, it's not gonna work unless they can find an angle. So you got to figure out what? What would be relevant. So you're not just kind of throwing everything out there and saying, cover me, cover me cover me. You're you're putting yourself in the head of a writer who is already on deadlines, who has a lot on their plate? And you're basically trying not to be annoying, because you can't just keep going back to the same well with bad pitches, or eventually, it

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starts to feel kind of spammy. Sure,

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Lori Highby: I can see that. So I mean, we're talking about some mistakes here. What are the mistakes you see? Folks, business businesses making when they're trying to get the presses attention? Yeah,

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Unknown: well, I think that your, if you make it too hard on the journalist,

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Lori Highby: make their job easier, Unknown: make your job easier, right. So so let's just start with, like the basics of news release writing, like, if it's a sales pitch, if it's full of typos, if it's faxed, you know, it's like, Give me something not not as much as they used to. But I mean, you know, give me something that a very busy Junior writer, if they wanted to, could pretty much copy and paste, I would never tolerate that from, from our journalists. But, you know, the best news release is one that is already written in APA style, if that's

6:19

the if that's what the publication uses. It's not, you know, it's, it's, it's not, it's, it's not an ad, right, you know, people can pay for that this isn't native content, like, show me why it's newsworthy, and write it is such, the biggest mistake is pitching things that are relevant, and then, you know, getting annoyed, why it's not working, and being blocked, you know, blowing your shot on that. And something, when you could have something else that would work. Because it's a relationship, basically, you

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know, some stranger, coming to me and asking for favors. It's like, you know, this, this is hard work. And we have a lot to choose from. So understand what we are, I get a lot of pitches addressed to the wrong publication. And it's like, come on, like, that's a pretty much surefire way to, not to know like, you know, hear the wrong name, you know, who you're talking to. And then I think that being respectful of the way that reporter wants to communicate, so for me, like I don't, I don't want to do

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this over Facebook Messenger, or I don't want to do this over text. And that's how people pitch me all the time. And I'll say, you know, could you please send me an email, but other people will say, like, you know, fire me off a text or something. And remember that you're asking a journalist to do something. And if you make it too hard, and you don't respect the deadlines, you don't respect what they need. You're just hurting your chances of success.

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Lori Highby: So that being said, what, what makes something newsworthy.

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Unknown: So when I was in PR, I spent some time researching who I was talking to, and newsworthy means different things to different places. And that's why you have to tailor your pitch as opposed to just sending out a blanket thing to everyone. You also run the risk of alienating places that think they're getting an exclusive or think they're getting a sneak peek, or embargoing something and then one place, respecting that and another place not respecting it. So newsworthy means different things to different

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people. And if you I would hope that a PR person or media relations person would spend some time seeing what on Malachy does and tailoring their pitch to to make it newsworthy for us and make it newsworthy for someone else. If if that's their their angle, you got to know what it is before you start reaching out.

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Lori Highby: You mentioned the word exclusivity. Can you explain that concept and why that matters?

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Unknown: Yeah. So I'll give you an example of how not to do it first, and then I'll tell you an example of how to do it. Sometimes I'll get a pitch from someone saying, hey, this story. We were just covered in the Milwaukee Journal Sentinel, do you want to write something about it? It's like no. My job is not to go copy someone else. Or like, this was just in the shepherd Express. This was just on Fox six. I'm like okay, that's not really like why would I be excited about that? On the other hand, if it's a kick ass

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story, and and someone says, We'll give it to you first. Now you've got a hook, right? That might mean something to me because none of us want to sit around and read The same stuff that everyone else does. Sometimes we have to there's no, there's no choice. But a good way to get my attention is to say, we'll give it to you first. Assuming you agree to go right about it or do something about it.

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But doing it the other way around, that's like, Well, I'm glad you thought of them before you thought about the

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Lori Highby: past, you know, yeah, I definitely made that mistake. Because, you know,

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Unknown: I think people do that, because they think that they're, they're proving that it's newsworthy.

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Lori Highby: Well, that was my thinking, when I've done that. It's like, oh, look, this was so exciting and interesting that XYZ didn't run a story on it. Would you be interested in running a similar story? Yeah. I mean, usually know, your perspective, like, oh, yeah, no wonder

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Unknown: that's a really crappy feeling. Also, when you see your own stuff just copied? Yeah, somewhere else. Because, you know, that's how assignment or not at our publication, but assignment editors are frequently just looking at other publications is trying to figure out what they're gonna put on the 10 o'clock news. And it's like, well, we, you know, we did the enterprising work to, to find this stuff. And up there, if it just showed up somewhere else. So there's nothing you can do about that. But the days

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are gone, where people remember where they saw it first.

11:20

Lori Highby: It's not like, like, media is just everywhere. And yeah, you're,

11:25

Unknown: you're not the way people consume media is they're not visiting a website and clicking around on articles. I mean, most of it is coming from social or being shared. So over time, there is a impact on doing things well, but on a individual, click by click basis, people may not remember where they saw it in the first place. So I mean, that actually argues against the concept of exclusivity. But as journalists, we still want to, to be producing something special and not just copying.

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Lori Highby: That. So if I come and pitch exclusivity, how long do I wait to get a confirmation before I try to find someone else with that offer?

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Unknown: Well, that's why you need to be respectful of deadlines. So there are some places that can turn stuff around in a day. And then there are some places that are, you know, have a month long lead time, and we have 65,000 articles in our system. And right now they're a couple 100, ready to roll. And you know, this week, I had to bust out a couple different things on really short notice. And I did it. And we all do it. But you got it, you know, you got it. It's about this relationship that you have with a

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reporter. So if you're a stranger coming in off the street, saying, I've got this exclusive for you, and you don't hear back in a day, and then you go to someone else. And then by the time they get through their 700 emails, finally get back to you and said, Yeah, sounds cool, and you've already taken it to someone else, that's probably not going to build a very good relationship, I would recommend that you build a relationship first, before you start asking for favors. And then you'll have that rapport where you

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can say like, Hey, this is this is a big deal I've got, you know, let me know in the next few days, if you guys want to do this or not. If not, I'm happy to get you for the next one. And I'll pitch this somewhere else, that's a lot better than trying to pitch exclusive to multiple places at once, then finding some running somewhere else, before you even had a chance to get back to them.

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Lori Highby: So now I'm gonna go set deadlines. And I'm also curious about change requests. How does that impact the relationship with the media?

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Unknown: Badly? Very badly? So the most frequent thing I hear is, can I see it before it runs? The answer's no. I mean, if we're talking about a very, very serious topic, you could read the quotes back to someone. But generally speaking, nothing good is going to come from showing an article to the source before it runs. And then what happens is, happens a lot, and it bums me out is after it runs, or someone will say like, Oh, you made me sound this way. Or, first of all, I didn't make you sound like anything.

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These are all like recorded interviews. So you made yourself sound like this. But if you trust that we are a legitimate news source, then you have to trust that they are going to handle it well. So if you don't believe that the publication, a TV station, podcast, whatever, can do a good job with it, then you shouldn't be pitching them in the first place. So when they come back and say, Can you change this or, you know, I didn't say that. It's like, yeah, just because we can change it because it's not in

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print. Doesn't mean that we should change it. Sometimes we get like, Oh, I forgot to get permission from my boss to like, well, once it's out there, it's out there. It's like Yeah, deleting a tweet. It's like, you can do it. But it's still happening. You still set it, you can't unsay it. So and that stuff burns bridges. And when when someone comes along or begs for content, we do it. And then they complain about how it turned out when we know what we're doing. I mean, unless we're wrong, which of course happens, you know,

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there are typos. Of course, you can fix those, but someone is complaining about what they got. And there's nothing wrong with it. Or they feel like it didn't make them look as flowery as they hoped, I would say, then you could be buying advertising, because we're not none of us are in the business of giving away. We're not like a community service here. We're not a nonprofit, we're advertising. We're all advertising journal publications, and editorial is separate from advertising. But if it doesn't feel if it

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doesn't feel glowing enough to you then buy an ad.

15:56

Lori Highby: Yeah. Yeah, that makes sense. So let's talk about what tips that you can offer our listeners to help them get that immediate exposure.

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Unknown: So beyond just the points about relevance, and, and writing, like a journalist, it's being able to provide great photography video, being responsive, making yourself available. Considering the timeline that that publication is on, you know, when someone says, we have an event this Friday and contacts me on Wednesday, it's like, as sometimes it happens, but I mean, you're it means something else isn't happening. Instead, I'm working till midnight, and that's not fun. Beyond that, I think it's really

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important to build that rapport in the, in the right place. So if a reporter is very active on Twitter, they'll start there. Again, I wouldn't fax anyone anything, but I think, just be cognizant of how they want to get the information. Consider that. Consider When to make your request and when not to so I can think of a couple places that like we did a great story on and like three months later, like, Hey, can you do another story on us? Like, we just did a story on you like, Well, yeah, but something changed.

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I'm like, Yeah, but my. We don't, this isn't our only beat here, you know, like, Give me something really newsworthy, and we'll talk about it. But we're not going to just keep on running the same story over and over again. I think making sure that the people who you provide for interviews are or have good media training skills, as we've certainly done interviews with people who just answer yes and no and are just not into it. Yeah. And that doesn't work. Well. It doesn't work. Well. You send me. Yeah, and to be

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confident. And we've also seen it go the other way where, where people just start spouting off about things that they probably shouldn't be. And it's our job to, to run with that. Right. So like, be sure what you're saying, right? You know,

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Lori Highby: you want your grandma to read that headline. Unknown: Yeah, I mean, keep it PG. But I remember a chef once describing how he thought about other chefs. Like, wow, this is pretty. This is insane. But I'm going with it. And it's just really mad after it ran and like those are my words. That's for your words.

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Lori Highby: And I was interviewed on and a local news station. He's a brewer and he kind of said something about other brewers. And then he regretted saying it, but that's his personality. It was just being himself and like, oh, yeah, now, I hope no one comes after me for that. Yeah.

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Unknown: So I would say be even bigger picture is on the PR side, make sure that your client or yourself or whoever has proper media training to know how to speak to that publication. Yeah. Because it's out of your hands after Yeah,

19:16

Lori Highby: yeah, I've heard of like creating messages, message maps before you get interviewed so that you have like your bullet points or your buckets of like, what is approved to say so you don't accidentally say something that you regret?

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Unknown: Yeah, this mm. Now I'm gonna give away some secrets. But I think that when I'm on the being interviewed side, that you are right, which I am right now, although, you know, we're friends, so it's okay. But I tell I tell people, on our staff or people that I'm giving media relations to, or advice to that. Almost regardless of the question you get asked, make sure that you get the answer out that you want to Sure. It's kind of a crappy tactic, but If you can't necessarily trust that every busy reporter is

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going to have done the in depth research and understand your topic like you do. So if you want to go into an interview with a message, make sure you get that out. However you have to some broadcast, speak in complete sentences. Say the name of your business. If it's if it's in print or digital, then just make sure you get your talking points out, but do it in a conversational way. So again, again, we never want to feel like we are being asked to run an ad. Sure. That's a terrible field. Yeah. Because

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that's advertising. Lori Highby: Well, yeah. And no one wants to be sold to either. Yeah, this is

20:43

Unknown: free stuff. And this is earned media, right public relations. When it's done, right, you're not paying for it.

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Lori Highby: And so you have the following you do because you're not selling to them constantly.

20:53

Unknown: Yeah, our audiences are our clients is our readers, our readers, not our advertisers. Because if you don't have readers or viewers, you don't have anything to sell to advertisers. So you can't sell out your audience with crappy journalism, or click Beatty stuff or low quality news, and expect to have the engagement to be a profitable media company. And that's a risk that a lot of news organizations are in right now. Because they're looking for younger, cheaper,

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Lori Highby: status or stronger, Unknown: right, and that's fine. If they're good, but if they're not good, you start alienating your audience, and

21:45

Lori Highby: you don't want to do that. And that sounds like a topic we could dive into, in a totally different episode.

21:50

Unknown: Did I speak too long? Too much.

21:54

Lori Highby: But I am gonna, this is a good time to pause for a quick message from our sponsor.

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Unknown: Social capital is sponsored by Keystone click OK did in Milwaukee, Wisconsin, Keystone click is a strategic digital marketing agency focused on helping their clients generate and nurture opportunities online. For social capital listeners, they've created an awesome guide to profits booklet featuring 42 tips on how to build brand awareness, generate leads and nurture those opportunities online is a keystone click.com backslash prophets to download your own guide today.

22:28

Lori Highby: All right, Andy. So fun information you shared. Thank you. I've got some random questions that may tie into it. But you have built quite a big community. And I'm curious, how do you stay in front of and nurture that relationship and your network? As a person or as a? Anyway, you want to answer that?

22:47

Unknown: Oh, well, I'll answer it as an organization first, and then I'll answer it as a person. I think it's about remembering that media should be a conversation instead of a lecture. Okay, that's good tip. In the olden days before the internet, you know, you just stood on your pedestal and said, this is this is the news, take it or leave it. And maybe someone could write a letter to the editor or something, and maybe it would run but that was it. And now it's not like that at all. It's like, it's a

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conversation. So your, your name is attached to your faces attached to everything you're you're, you're experiencing real time feedback, you're looking at analytics, you're sometimes reading the comments, you know. So you have to stay relevant by being in the community or the topic in which you're covering and that dovetails into, to me personally, recovering the Locky. We live in Milwaukee, we've experienced Milwaukee. And there's always a story. That's good and bad. And it's great when you're when

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someone tells you something, you're like, Oh my God, that's an awesome story. Let's go with it. It's bad when you're sitting having a cocktail and some PR person pitching you nonstop, but the right and sometimes the wrong like sometimes we don't want to work either. So so so being able to turn it off, sometimes allows me to stay more connected. Sure if that makes sense. And but also keeping our ears to the ground because when I started on Milwaukee, this kind of journalism didn't exist here. Yeah. And people were

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really surprised that we were writing stories that hadn't been written before. And that was exactly what I wanted. That's why I moved to Milwaukee. I wanted to show the side of the city that I thought was just super weird and cool and fun and different than anywhere else had written about it and a lot of people can't Go back 25 years and imagine what the journalism landscape was like back then. But it was different. And I'm not taking all the credit for this. But with our staff of awesome award winning

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writers, we've sort of changed the way people cover cover content around here. And I always say that comes from being here. Like if we were say, like, driving home, and we see some sort of new business opening up or under construction will like pull over and ask what's going on? And sometimes that's how we get our scoops. It's not it's not all from from being pitch stuff. I mean, that's fine. Yeah, so it's about, it's about being an enterprising journalist, but also making sure that you build the

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relationships with the people who are going to tell you stuff. So our dining writer, Laurie Frederick, she's like, she knows all the chefs, she knows all the restaurant owners, and they trust her and they and she knows stuff that that is not out there yet. Yeah, she knows restaurants are gonna close, they're gonna open and they're not ready to tell the story. And if it's important enough, she'll break that story. But if it's about building a relationship for the long run, she can't have confidential conversations

26:15

because she'll she knows she'll be the first one to get the story and the first one to release it. So I don't think it has to be an adversarial relationship with the public relations community at all. I think it has to actually be more about trust and building a rapport and truly knowing what you're pitching and when it's right when it's wrong to to ask for that favor.

26:39

Lori Highby: Here's a fun one. If you could go back to your 20 year old self, what would you tell yourself to do more of less of or differently with regards to your professional career? Oh, my God. I was tired. Let's keep it concise.

26:55

Unknown: Okay, so 23 instead of 20? Because 23 is when I started on Malachy. Well, I would have told myself, stop being such a smartass and write better stuff. I also would have told myself to think more about monetizing, and less about if you build it, they will come I would have thought about how incentivizing the people who love our content to pay for it, as opposed to people that we don't agencies, people that we don't know people in other cities who don't feel the love here. So I would have ever

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thought about that. And I think that, oh, 23 year old news, pretty fun. I really, I wrote some pretty cool stuff back then. And we've dipped back into the archives over the years. I feel kind of like I'm the unofficial on Milwaukee historian because even though we have a few employees has been since the early days, obviously, I've been there the longest so I can't remember everything I've ever written or everything we've ever run out of those 60 65,000 pieces. But there's, there's like some amazing, hilarious.

28:02

So just some like, you know, Bucket List interview, I would have, I would have never turned I think I turned down a ride in the Goodyear Blimp once Oh, man, I gave it to a freelancer. Ah, that was stupid.

28:13

Lori Highby: Good. It's, hopefully have a good relationship with that person.

28:16

Unknown: Oh, she's I mean, she's fine. She's not freelancing for us anymore. But I was like, I'm too busy. I should have like, screwed that up. Like I should have done that, you know? Or to get those opportunities. Yeah, never turned down those things. And I think that this job, I guess I will say this as it relates to this topic. This job presents us with amazing opportunities. And when someone can come to us with one of those. It's like I you know, I would like to ride in a helicopter. And then that

28:42

happened. Yeah, I haven't been on a submarine yet. So if you know anyone, the submarine, my bucket list is shrinking. But I love the experiential journalism, the unique stories, the things that I love telling stories that that people are like, Oh, that's what they eat inside the locker room and a brewers game, you know, tell me about that. Like, what else would you know that and just put yourself when you're talking to me and to my staff, put yourself in the mind of that, like inquisitive reader as like, what you

29:15

know, and it can work with any any client. I mean, you might be thinking like, what does my b2b client have that's relevant? It's like, well, something there is relevant, figure it out and make me excited about it. Because if I'm excited about it, I'm going to do a better job telling that story.

29:31

Lori Highby: That Okay, I'm gonna give you the opportunity to interview with something like to ask me.

29:41

Unknown: Yeah, so you own your own agency and you have for what, nine years?

29:45

Lori Highby: No, we're celebrating 15 This year, you're celebrating 2515 Yep, we got the big one five this year.

29:52

Unknown: Congratulations. How have you done this without being a journalist? You just told me you like don't

29:58

Lori Highby: PR is not the air Yeah, I mean, writing is something that I learned to be good at and enjoy. But how? I started out as a web, it was a web development company.

30:13

Unknown: Yeah. But podcasting is journalism. So what you're doing right now is journalism. I guess I didn't think about it that way. The you have to be agnostic about the platform. Yeah, that makes sense. So this this content, this conversation may not have worked very well in print. Yeah. But it is perhaps working well in podcasting, and you're good at that. So how did you fall into creating content in this on this planet? Yeah. So

30:36

Lori Highby: um, I, the first time I was asked to be interviewed on a podcast, which was Steven Wesner Wesner of onward nation, good, professional contact colleague, friend of mine, and he was nudging me forever. And he was probably doing this for about a year and a half. He's like, Laurie, you got to be a guest on my show. And I just had the whole imposter syndrome thing happening. And after like, the fourth or fifth time that he nudged me, I'm like, Fine, I'll do it. And I was on the show. And

31:10

afterwards, I'm like, Oh, my God, that was so fun. And it was easy. And that and tied with, you know, as a business owner, in marketing have to have some sort of platform for thought leadership. And I tried video, but there's just, in my opinion, it used to be it's not as much anymore but too much to worry about how you look, you know, the visuals are, it's just it's a lot more time consuming. Writing, you know, I can blog, I can create content, but the consistency with that was extremely challenging for me.

31:44

And I found that podcasting, which is the probably the most authentic way to just have a genuine conversation. I could be me and not have to overthink it, and promo, like, we're like, okay, you know, is there something in my teeth? You know, worrying about that kind of stuff? I just jumped in. And yeah, I mean, I've been doing this show for five years now, which is

32:08

Unknown: crazy. I hope people listen to it. Yeah, I think anyone's gonna listen to this, right. Yeah, I

32:13

Lori Highby: hear. Listen to it. You know, what's funny is like, I've been out and about, I've been to conferences in different parts of the country. And I'll introduce myself, and they're like, Why do I know your name? And then they start thinking and, you know, eventually, like, oh, my gosh, I listen to your podcast. And like, that's crazy. Like, kind of a big deal. Wow. I mean, I mean, it's small, micro influencing, you know, I'd say it's not like everyone's listening to my crime podcast, but which I don't have.

32:44

Yeah, that just seems to be. I don't have time for that. But oh, it's fun. I love that I can I like to talk. I feel like I have a couple of decent intelligent things to share. And people want to listen. So. Yeah, I tried to add value. I mean, education is like a professional personal core value of mine. And I love to give I love to mentor I love to educate. And I think this is a great way to kind of have a one to many platform.

33:10

Unknown: have you trained yourself to not say, um, or did you decide to say, No, you're doing an excellent job. I'm paying attention because I say it a lot.

33:19

Lori Highby: I did Toastmasters for about a year. And that works. But I found it was challenging for me to commit to the time to create content that wasn't really like adding value to my life in any way. So then I took I just said it,

33:38

Unknown: I wasn't gonna say anything. But yes, yeah,

33:41

Lori Highby: I took an improv course at Comedy Sports. Oh, that's cool. And that was awesome. It totally, it's funny, because they went into that for like, strictly professional development of my speaking presentation skills. And I had so much fun, I'd even go in thinking this will be fun. And I had so much fun while learning. So I've been a huge advocate of taking any sort of improv class to help with public speaking and all those components.

34:08

Unknown: So I just recorded a podcast and I found a piece of software that takes out filler words. Oh, and it actually works. Because after I heard myself speaking, I realized how much I said, um, and I mean, and you know, and it was terrible. I'm like, do I need to re record all of this and then no, there's this like AI software. And it's all web based and just like, takes out all those words and makes you sound cool. That's awesome.

34:35

Lori Highby: All righty. Andy, if anyone was interested in getting in contact with you what is the best way they can reach you?

34:40

Unknown: So I'm at Andy turnoff on pretty much all the platforms, Twitter, Facebook, Instagram, LinkedIn, and I'm Andy at on milwaukee.com Don't fax me please. But I would love to like you. I love the education side of things because this is a Being a media evangelist is what we've been doing since before Google. And it works. Right? I mean, you know, there are million people a month reading my website, which blows me away. I said, I'm now and I love talking about it. And having worked in PR, and having worked

35:23

in media, I think it's a unique event diagram. And it's still my passion. So anytime I can do something like this, it's, it's awesome, because it's telling the stories of how we got here. So yeah, I would love to keep it up with anyone who wants to chat. And they can also just see it for themselves on malachy.com, or on Milwaukee on all of our social platforms, because it's not just me, it's 20 other people who are busting their butts every day to turn out great stuff. Cool.

35:54

Lori Highby: Well include all those links in the show notes. Thank you so much for being on the show today, Andy.

35:58

Unknown: Thanks for having me, Laurie. Lori Highby: All right. This was great. This wraps up our episode of social capital. A huge thank you to Andy for taking the time to connect with us. If you have a burning marketing or relationship question, reach out, I'd love to answer it on the show. And as mentioned before, let's connect on LinkedIn. I'm looking forward to hearing from you shortly. I hope you get a lot of enjoyment out of today's show, and I encourage you to go out there and get noticed.

36:25

Unknown: That's all for this episode of the social capital podcast. Visit social capital podcast.com are shownotes more episodes, and to see who will be on the show next. Thank you for listening, and we'll see you next episode.