In this episode of the Social Lights Podcast, podcast host and Social Mediology founder Kate vanderVoort chats with Ian Moyse, Chief Revenue Officer at OneUp Sales, and a long-time sales leader. He was awarded the accolade of UK Sales Director of the year by BESMA (British Excellence in Sales Management Awards) and in 2019 and 2020 was listed in the top 50 Sales Keynote speakers by Top Sales World. Ian has built many large communities on social media and is a social influencer for SAP, Oracle, Huawei, Commvault and more.

About Ian

With a passion for computing since the age of 14, Ian found himself falling into sales at the age of 20 where he embraced sales as a skilled profession and continued to learn. He developed a reputation for being competitive by nature and enjoyed exceeding customer expectations.

Ian quickly moved from a sales role to a management role at age 23, where he honed his skills and built committed teams for over 10 years to become a sales leader. Ian is proud of the value he delivers, and of the individuals he has mentored over the years to achieve success. He is an energetic, conscientious, and ambitious sales leader in the Cloud industry. Having advised many firms on improving performance through the aggregation of marginal gains.

Now with over 30 years of successful sales leadership, Ian has built a solid reputation as a powerhouse influencer in the cloud and software sales/marketing industry. With a track record of rapidly scaling sales, creating and managing high performing sales teams, including identifying, evaluating, and establishing new markets.

Widely published and often interviewed, Ian is a highly sought-after keynote speaker and blogger for major cloud computing companies including Oracle, SAP, SAGE, HP, IBM, Huawei, Commvault, Equinix, CloudTech. Maximiser, Miller Heiman and more. Ian is often requested by 3rd party vendors and resellers to keynote speak on Cloud, GDPR, Transformational Change, Sales Leadership, Social Selling and Personal Branding as a keynote to their customer and staff events.

Ian’s deep knowledge of indirect channel sales having created strong tier 1, tier 2, OEM and Alliances revenue generating eco-systems. Ian has experience of wide range of sales disciplines - building direct, indirect and inside sales teams across UK, EMEA and USA.

BIG IDEA 1

“The brand of the organisation rides off the opportunity that comes with your personal brand.” (5:34)

Ian discusses how leveraging his own personal brand and reach Increases both the intrinsic value for the individual, and helps grow the business through representation. Techniques such as social selling and appearing on forums such as blogs, podcasts, panels, and events become mutually beneficial. Through doing so, the brand of the organisation benefits from the opportunities that arise from building his own personal brand, and rides off the credibility he has earned through things he has done prior to joining the organisation. Your personal brand is yours, it goes with you from organisation to organisation.

BIG IDEA 2

“It’s gotta be something you're passionate about, interested about and bring value to” (14:40)

Ian provides insights on starting a group. You have to be knowledgeable and passionate about the subject. People will follow someone who is an expert in the field that is relevant to the subject. You don’t start a group where there is no context as being a thought leader in that space, but you can become a thought leader by creating a group on a subject that you are passionate about, and creating the content that goes with it. People will join for the content, and the community will grow...