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Episode from the podcastSocial marketing - Audio

What is social marketing?

Released Friday, 28th May 2010

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What is social marketing?

What is social marketing?

Friday, 28th May 2010

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What is Social marketing - Audio about?

Here is the podcast description for Social marketing - Audio:

Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better.

This material forms part of The Open University course B324 Marketing and society.

How many episodes of Social marketing - Audio exist?

As of Jun 17th, 2024, Social marketing - Audio has published 14 episodes.

When was the latest episode of Social marketing - Audio?

The latest episode of Social marketing - Audio was published on May 28th, 2010

When did Social marketing - Audio launch?

Social marketing - Audio launched its first episode on May 28th, 2010.

Is Social marketing - Audio explicit?

The content of Social marketing - Audio is not explicit.

Who is the author of Social marketing - Audio?

Social marketing - Audio is created by .

Which podcast categories does Social marketing - Audio belong to?

Social marketing - Audio belongs to the following podcast categories:

Education
Higher Education

Which podcast hosting provider does Social marketing - Audio use?

Social marketing - Audio is hosted on Unknown.

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From The Podcast

Social marketing - Audio

Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society.

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Official Episode Pagewww3.open.ac.uk
Download Audio Filehttp://media-podcast.open.ac.uk/feeds/b324-marketing/audio/b324marketing01.mp3

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