The co-authors of the world's first and only book dedicated to LinkedIn Company Pages meet to discuss the significant changes they noticed in updating their book Business Gold. More importantly, where do they think the future of business page success lies?

The key moments in this episode are:
00:00 Introduction and Welcome
00:18 Discussing the Second Edition of Business Gold
00:40 The Evolution of LinkedIn Company Pages
01:36 The Origin Story of Business Gold
02:29 The Power of LinkedIn and Collaboration
03:42 Changes in LinkedIn Pages Over the Years
07:20 The Shift Towards Pay-to-Play on LinkedIn
14:42 The Importance of Company Pages in 2024
05:39 The Power of Newsletters and Events on LinkedIn
27:35 The Importance of Utilising Page Invites
28:33 Closing Remarks and Future Plans

Connect with Lynnaire Johnston on LinkedIn - https://www.linkedin.com/in/lynnairejohnston/

Buy the book Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages on Amazon - https://getbook.at/BusinessGold

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

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