Do you want to grow your email list?
Wondering how social media can help you grow a list of prospects?
To learn how to grow your email list with social media, I interview Amy Porterfield for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It's designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. She's also the host of the new podcast Online Marketing Made Easy and she specializes in online training. She blogs at Amy Porterfield.
Amy shares how Facebook marketing has helped grow her email list. You'll learn tactics that work for growing your list when it comes to using social media.
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Here are some of the things you'll discover in this show.
List Building With Social Media
Amy's list-building story
Although Amy focuses primarily on Facebook marketing, she has noticed over the years that social media is a great place to grow your leads.
As an online marketer, her email list is really the heart of her business. Back in January 2010, her email list consisted of about 600 people. She realized she had to do something about it. From then on, she has made a conscious effort to focus on publishing content to attract leads. Today, she has an engaged list of around 50,000.
Amy goes into detail on how she attracted online marketers, entrepreneurs and small business owners to her content to get them interested enough to sign up for free giveaways and thereby grow her list.
Amy explains how her business model is creating info products for people to learn how to use Facebook to grow their businesses and get more traffic to their websites.
Listen to the show to find out why having online information products is important.
Is social media alone sufficient?
Amy tells us although social media has become saturated, alone it isn't enough to get the exposure your business needs. You also need an email list.
Social media is a great way to build relationships, make connections and sell your programs, products and services. But when you pair social media with an email list, you will expand your reach.
It's a great combination for getting exposure and staying top of mind with your audience.
Listen to the show to find out why our email list at Social Media Examiner is the core of our success.
Some ways marketers can increase their list size
Amy loves to create Signature Promotional Giveaways (SPGs). You'll discover how these giveaways work to your advantage and why they are so effective.
Amy shares why she decided to create a webinar once a quarter as part of her strategy to grow her email list. When you opt in, you have access to a free 60-minute webinar and get live access to Amy. This gives you the opportunity to ask questions and at the same time get great content.
Other free high-value pieces of content can be an ebook or a video series you've created. Make sure it's premium content you give in exchange for a name and an email.
Amy shares one of the best tips she received from Derek Halpern of Social Triggers regarding using an opt-in on your blog. Hint: It's not just about them spending money with you.
Listen to the show to learn how Social Media Examiner added 10,000 names to our email list with the 2012 Media Marketing Industry Report.
Tips for using video and webinars to increase your email list
Amy explains the reasons behind the 2-minute videos she makes to promote her future webinars.
People's attention span on social media is very small,