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SMMS #414 - When it comes to building a business on social media, if you want to onboard high-paying customers, then you're going to need to not only be seen as an authority in your niche but also build trust with your audience. Being an authority in your niche will mean that people see you as an expert and when people see you as an expert and get to know you, they will begin to trust you. When people trust you, they will be far more likely to purchase your product/service.

However, building trust and authority on social media isn't easy. That's why in today's episode of Social Media Marketing School I wanted to share my top tips for building trust and authority on social media.

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