In this comeback episode of "Social PR Secrets," Lisa Buyer returns from a year-long hiatus to share her journey, insights, and the transformative landscape of public relations. From the evolution of PR and marketing to the power of podcasting, Lisa delves deep into the strategies, challenges, and opportunities that shape the industry today. Whether you're a seasoned PR professional or just dipping your toes into the world of digital communication, this episode promises a wealth of knowledge.

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Here is a quick skim of what to expect in this snackable and actionable episode

Introduction

- Welcome back to Social PR Secrets after a year-long hiatus.

- Lisa Buyer, the host, took time off to reset, reinvent, and learn.

Why the Break? Lisa Buyer Explains.

- The importance of slowing down to move forward.

- Transition from agency life to sharing knowledge with the masses.

- Creation of the online course "Modern PR Secrets."

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Modern PR Secrets Course

- Focus on trending topics in emerging technology related to PR.

- Leveraging SEO, social media, AR, VR, and AI.

- The need to stay updated in the fast-evolving world of PR and marketing.

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Evolution of PR and Marketing

- Comparison of the static nature of PR & marketing in the past vs. its rapid evolution now.

- Introduction of search engines and social media platforms changed the game.

- The importance of adapting to earn media using emerging technologies.

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Lisa's Journey in the Past Year

- Reinventing oneself is crucial, using Madonna as an example.

- Introduction to Lisa's side brand, "Female Disruptors."

  - A platform to feature women disrupting their industries.

  - Virtual summits, themed events, and more to help women achieve their goals.

  - Transitioning focus to women in PR, marketing, and branding.

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Continuous Learning and Evolution

- Lisa's experience becoming a meta-certified lead trainer for small businesses.

- The importance of certifications and continuous learning.

- Encouragement to explore certifications outside one's primary field.

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