Having managed the fourth largest Twitter account in the world, Caleb Gardner understands the pressure social media can create. But he also knows the good that social media can create, which is what keeps him going even in stressful times. On this show, you'll learn:

How Caleb's team at Organizing for Action managed President Barack Obama's personal social media strategy, including why they chose not to respond to commenters

Caleb's advice for strategists who are managing the social media account of an executive or public figure

The reason why Caleb thinks social media can empower executives

The techniques Caleb uses to personally manages his own time on social media

How Caleb stays focused, grounded and hopeful online

-Why Caleb co-founded 18 Coffees, a collective of digital strategists focused on social impact

How you can get involved with 18 Coffees

This episode is perfect for anyone who is feeling jaded about the state of social media and is looking for inspiration to keep moving forward online and in real life.