Chris Heuer is Founder of Social Media Club, Independent Social Media Strategist and Coach. As a serial Internet Entrepreneur, Chris has been involved in starting many companies, including most recently The Conversation Group. Having taught interactive marketing and web design principles at Miami Ad School and serving as the Chief of eBusiness at the U.S. Mint, he has a wide range of experience that is perfectly tailored towards understanding how social media principles are applied creatively, effectively and appropriately.