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Solopreneur SOS

Karen Murray

Solopreneur SOS

A weekly Business, Entrepreneur and Marketing podcast
Good podcast? Give it some love!
Solopreneur SOS

Karen Murray

Solopreneur SOS

Episodes
Solopreneur SOS

Karen Murray

Solopreneur SOS

A weekly Business, Entrepreneur and Marketing podcast
Good podcast? Give it some love!
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Episodes of Solopreneur SOS

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If like me you are a bit shy about asking for testmonials and you don't really have a system for it then you are making it so much harder for people to confidently buy from you.  Testimonials give you confidence, help you attract the right peop
I often talk about 'complete' not 'perfect' when it comes to getting things done in our businesses.  But what does 'complete' look like when it comes to a marketing campaign?  What should you include?  In the second of this two-parter I'm shari
You have something to sell and you want to run a focused campaign.  And somehow everytime you do you either run for the hills before you even get started or pull your sales punches at the last minute.  Either way the result is disappointing.  S
"The quality of your thinking determines the quality of your life." So said Edward de Bono.  If that's the case, how can we set ourselves up for better thinking and making better decisions in our businesses?  Find out in this episode, where you
It's easy to feel that we need to be constantly engaged in personal development and learning new things as solo business owners; but we can easily get into a viscious cycle of investing in courses and coaches, not implementing and then looking
We will all experience up and downs in our business, so if you want to make sure that you can survive the downs, and even come back better than before, you need to think about building a bit of resilience now.  Don't leave this until you need i
Don't worry I haven't disappeared... just a temporary blip while I get over a problem cough.  I'll be back soon...
If business was easy every one would be doing it.  As it is, the slightly mad amongst us have decided to not just start businesses but to start them solo.  And when problems come it can be difficult to know what to do.  In this episode, I'm tak
It's often the question solo business owners actually dread!  Sometimes we feel embarrassed about our businesses, sometimes we just aren't sure how to answer, sometimes we just aren't prepared!  But we will get asked, so it's vital that we get
To niche or not to niche, that IS the question... apparently.  But is it the only way to stand out in a noisy world?  Niching seems to create alot of anxiety for solo business owners but if we don't do it are we risking our businesses?  I'm exp
Social  media is a necessary part of having your own business in today's world.  But knowing that and making the most of it consistently can be tricky for many solopreneurs.  We often find we have good stretches and then fall of the consistency
Every now and then I read a book that properly changes how I think and act.  Atomic Habits by James Clear is just that kind of book.  In this episode, I share with you the core principles of creating habits that we actually stick to and a few k
It's always exciting to start a new year.  Like a fresh page in a book we start with a clean slate and as a solo business owner you probably feel ready to take the world by storm.  If you want to make big things happen in 2022 then this is the
It's that time of year when everyone is talking about end of year reviews and goal setting.  But what if you haven't managed to achieve all your goals for this year?!  Honestly, the world isn't going to come to an end but we do need a way forwa
How many times have you got yourself really organised and stuck to a structured way of working for a few weeks and then totally lost it?... Yeah, me too.  It's taken me time to fall in love with a more structured way of working but now I have,
With Christmas just 5 weeks away at the time of release I'm sure I can't be the only one with a little festive ground rush!  And this can happen a lot when we have an 'extra' in our lives like a family occasion or a big event in our business. 
We all have a negative committee that meets inside our head from time to time.  After a particularly challenging year, I came across the High 5 Habit and I thought I'd share with you what  I learned from actually trying  to implement what I rea
Nothing in business - or life for that matter - evokes a wider spectrum of emotions than money. But it’s not money itself that has the power; it’s our thoughts about money where the true power lies.Our minds are the most powerful business tool
It's a totally rubbish situation when you are working your butt off and not making the money that you want to.  And it's totally avoidable.  In today's episode we're going through 4 reasons you are working so hard but the cash isn't rolling in.
As Solopreneurs we don't get to hibernate in the winter and hope our businesses will still be there in the Spring!  And for some of us this is our busiest season.  So with the shorter days and sometimes damp, gloomy weather how can we keep show
There are six parts to a marketing system that will make your life so much easier.  The first three we covered last week:  generate, capture, create.  This week we are looking at the next three:  connect, offer, track and measure.  I promise yo
Hands up if having to do so much marketing for your business was a bit of a surprise?  Just me?  I didn't think so.  I hear all the time from solopreneurs that what they really want is just to work with their clients and not have to be hunting
I am really fired up about you getting the results that you want in your business and I know that creating a business that is a joy to work in and has all the right pieces working really well together is essential to making that happen.  But I
"Plans are nothing; planning is everything."  President Dwight D Eisenhower brilliantly articulated exactly why it matters how we plan.  It doesn't matter what type of plan you have, how detailed it is or whether you've mapped out every day of
You've put so much effort into what you do in your business that everything can feel truly precious and difficult to let go of.  But if we get into the habit of hoarding and adding more and more 'stuff' to what we do, we can become overburdened
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