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BrandExtract, LLC.
Solving for B°Episodes
BrandExtract, LLC.
Solving for B°
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Episodes of Solving for B°
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Most brands want to be a market leader, but do they understand what it means to be a leader brand? In this podcast, Chris, Bo, Charity and Cynthia delve into the unique challenges and advantages of being a “leader brand”. Explore the strategic
Brand marketing and performance marketing are each crucial tools to drive results for your company. But how should you use each, and when should you use one over another? In this podcast, Chris, Bo and Charity sit down to discuss the ways brand
More and more, companies are realizing that their employees play a major part in supporting and building their brand. As the front line of a brand, the way they align themselves with the mission, vision and values of a brand can have a major im
The Pac-12 collegiate conference is soon to be in shambles after eight of its twelve member teams decided to split off to join other conferences earlier this year. Beyond a monumental shift in the world of sports, it presents a unique case stud
Artificial intelligence is the latest hot topic in nearly every industry, which means there are all sorts of exciting opportunities to innovate in branding and marketing. In this episode of the podcast, Chris is joined by BrandExtract VP of Tec
In today's highly commoditized markets where consumers have access to a wide range of products and services, building trust in your brand is crucial for success. And likewise, when that trust is broken, it can spell disaster for your brand and
Knowing your audience is half the battle when it comes to leaving a lasting impact with your brand. Customer journey mapping is one tool that can help facilitate that familiarity and keep people coming back when you understand their needs. In t
In this episode, the team breaks down the basics of inbound marketing and how it's different from outbound marketing. Join Chris, Laura and Taylor as they discuss how inbound marketing helps brands build trust with their audience.
Brand strategy is something we specialize in here at BrandExtract, and it's something we work on every day. But what does it actually look like to build one, and what are the building blocks that make a brand strategy work? Chris, Bo, Cynthia a
The architecture of your brand has major impacts on the way people perceive it. In this episode, Chris sits down with Charity, Bo and Jonathan to discuss the different brand architecture strategies, and break down the effects they have on your
When thinking about a brand, the first thing that comes to mind is typically its logo, colors or mark. Brand visual identities carry an immense amount of importance for building equity and becoming recognizable. In this episode, Chris, Cynthia,
ESG reporting is the new standard for companies who want to manage their risk and communicate their values to their stakeholders. But how can ESG websites take that reporting to the next level? In this episode of Solving for B, we discuss how E
As technology continues to evolve, brands will need to rethink how they train their employees and grow their business. The question is how do you build an innovative brand 2022? In this episode of Solving for B°, special guest, Tom McDonald, au
It may seem like common sense that your brand’s identity can impact your sales. But how exactly does effective professional and personal branding motivate customers to want to buy? Catherine Brown, founder of ExtraBold Sales, joins us on this e
In this episode of Solving for B°, the BrandExtract team analyzes Amazon's core competencies, explores its guiding principles, and ponders what the future might hold for Amazon's brand. Tune in for the full breakdown.
In this episode of Solving for B°, the BrandExtract team analyzes how Nike has built a universally recognized brand and how it uses bold, sometimes controversial advertising to captivate audiences. Tune in for the full breakdown.
The new N-I-L (Name, Image, and Likeness) ruling allows NCAA athletes to now profit off their names and likenesses, but how will it impact brands and the NCCAA as a whole? In this episode of Solving for B°, the BrandExtract team discusses the i
Chris Payne is an award-winning designer. He has worked with soccer clubs in both the U.K. and United States to help them launch or revitalize their brands. Chris joins the Solving for B° podcast to talk about fusing his passions to specialize
Publishing your first ESG report can seem daunting, especially if your team has no prior experience with ESG. But there are ways to simplify the process and ensure your first report is a success. ESG Strategists, Leigh Anne Bishop and Jonathan
When done right, good branding engenders loyalty and creates advocates. But did you know it can also give your website a boost in organic search? In this episode, we discuss the ways in which a strong brand can positively impact your SEO.
Why have Elon Musk's brands achieved so much success and how can they improve going forward? Our branding experts discuss Elon Musk and the brands he leads.
In 2020, the United States and the world feel more divided than in anytime in recent history. Where do brands fit into this tense climate? Should they take a position on issues regarding race, politics, the environment, public health and other
In this episode, our experts chat with Kaitlyn Allen and Amanda Hsieh from Global Affairs Associates about the impact of ESG reporting on the long-term viability of companies and the strength of their brands and the future of ESG.
Mergers & Acquisitions can be complex but it's critical not to ignore the branding implications in the process. In this episode, our experts highlight the importance of considering branding and communications at every step of combining two or m
Internal branding and communications are always important but in times of crisis or great flux, it becomes paramount. In this episode, learn from our experts why internal communication and branding is critical to your brand’s ability to weather
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