Embark on a journey into the strategic depths of "Blue Ocean Strategy" with hosts Ryan, Juan, and Apex the barber on "Somehow We're Adults." In this installment of our Book Club series, we dive into the innovative concepts of market creation and value innovation outlined in the book. Through dynamic discussion and real-world examples, we unravel how breaking away from competitive markets can lead to unprecedented growth and success. Join us as we not only review and rate the book but also provide actionable insights and takeaways for our listeners.