Together with Somo's Chief Strategy Officer Ross Sleight, we’re taking a deeper look into Apple’s recent event, discussing what the new announcement means for their business, their customers, and the rest of the big four – Amazon, Facebook and Google. You’ll learn:

• Why Apple’s shifting their business model and how stepping into services will impact their unique ecosystem 
• Why the new iPhone is no longer filled with fancy new features and why it’s not necessarily bad news
• Why Apple can hold their head high when it comes to user privacy protection – and what it means for other brands; and
• Why and how the Apple Watch will continue to lead the wearables industry
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