Josie Stewart runs The Luminous Pets with her husband, and together they make pet bandanas that are more comfortable than traditional ones, fitting a wider range of cat and dog shapes and sizes. They’ve done really well this year and are on tra

#507 Eliminate Confusion to Grow Bigger, Faster!

Dec 18th, 2023 38m 13s

Sonia Smith Kang is in her eighth year of business with her multicultural children’s fashion brand, Mixed Up Clothing. She started the company because she wanted her children to be able to see themselves and their multicultural background in th

#506 Take Advantage of Customer Loyalty!

Dec 11th, 2023 38m 11s

Elizabeth Vu runs Félin Lune Apothecary, an environmentally conscious beauty brand selling alternatives to traditional beauty products, such as shampoo and conditioner, without all the wasteful packaging. She has a very loyal customer base but

#505 Polish Your Products, Push Your Story

Dec 4th, 2023 38m 12s

Krystal Flores runs Soy Latina Candles, a non-toxic luxury fragrance brand that sells candles, perfumes, body oils, and more. She’s ready to take the next step in growing her business and needs Sonja’s advice on her email marketing strategy - s

#504 Elevate Your Website, Attract More Sales

Nov 27th, 2023 39m 38s

Lesly Ramos runs Cositas PDX making gorgeous and intricately detailed polymer clay earrings and other small trinkets inspired by her Mexican culture. She recently went full time with the business to step it up and wants Sonja’s help with presen

#503 Video Killed the Small Biz Star?

Nov 20th, 2023 39m 38s

Julia Walck is a collage artist who recently left her job to run her business full time. She makes colorful, retro-reminiscent products such as coasters and wrapping paper, and sells her art prints through her website and in a handful of shops.

#502 Personal vs. Professional

Nov 13th, 2023 39m 52s

This episode is jam-packed with e-commerce and social media advice, especially for all those who struggle with having to be “the face” of a business while running said business (um, that’s all of us right?!). Today’s guest, Victoria Ann Meyers,

#501 Work Smarter, NOT Harder

Nov 6th, 2023 40m 2s

Briana Berkowitz started So Many Flowers to plant and grow her very own flower farm here in the US (very rare!), and sell custom-made fresh and dried flower arrangements, floral art and more. But as sales dipped this year, she had to take a ful

#500 Get Excited for Season 5!

Nov 3rd, 2023 1m 23s

We're back - and just in time to help you through the busiest selling season of the year. The first episode of Season 5 of SOS with Sonja Rasula drops Monday Nov 6, with episodes every Monday for the rest of the year!
Thanks to our Presenti

#406 The Experts: Real Talk About Reels & Social Media

Mar 28th, 2022 41m 8s

Looking for a way to grow your follower count? Well now’s the time to get REEL because there has never been a social media tool as powerful as Reels! Tune in to learn all the tangible tips and tricks to best utilize Instagram Reels from social

#405 The Experts: DIY PR from a Pro

Mar 21st, 2022 41m 56s

How to get great press is one of the most asked about topics, and for good reason… Getting press mentions can help make your business, and that’s why it’s so important for entrepreneurs to know how and what to pitch to the media. In this episod

#404 The Experts: Discover Your Goldmine with Email Marketing

Mar 14th, 2022 38m 45s

With zero algorithms blocking your content and limiting your reach, email marketing is by far the best way to increase sales with very little effort. So Sonja went straight to the source for this episode to give you the best advice out there! D

#403 The Experts: All About The Benjamin$

Mar 7th, 2022 33m 37s

It is time to face your money! Join Sonja and this episode’s guest Paco de Leon, a financial advisor and author of the new book Finance for the People: Getting a Grip on Your Finances, for a candid conversation about managing your money and fac

#402 The Experts: Future-Proof Your Business

Feb 28th, 2022 31m 16s

In today’s episode Sonja’s friend Ginger Siegel, North America Small Business Lead at Mastercard, throws down major gems to help your business! Because of her role at the massive brand, Ginger is able to bring us her global perspective of small

#401 The Experts: Covering Your A** (Legal 101)

Feb 23rd, 2022 27m 46s

Who else has put off legal-type tasks because “lawyers”? In this episode Grant Atkinson, the founder of Framework Law Group and the most un-lawyery lawyer you will ever meet, drops by the studio to share some seriously VITAL information about a

#310 Bonus Episode: Season 2 Guest Updates!

Aug 13th, 2021 7m 53s

Here on SOS we are always rooting for all our guests, so we are very pleased to present this special bonus episode featuring Llance Kezner of Millie's Sipping Broth and Krystyl Wright of Lot XI! Tune in as Sonja welcomes these very special seas

#309 How to Elevate Your Brand to Reach the Right People

Aug 6th, 2021 56m 42s

After years of working for household recognized fashion brands, Melissa Velia launched her own company selling scrunchies, belts, and ties -- all of which she handmakes. Even though her products are amazing Melissa's product photography is outd

#308 Wheels Up! How to Handle Turbulence

Jul 30th, 2021 48m 28s

So many people have become entrepreneurs during COVID or because of it! One of these new entrepreneurs is Maria Varela, who's business My Layover Box, was founded in March 2020, RIGHT BEFORE we went into lock down! Not great timing for a compan

#307 How to Go From Solopreneur to Big Brand

Jul 23rd, 2021 49m 17s

At first glance Dear Joie looks picture perfect, but if you look deeper you'll notice that you would never know who actually runs the company; there's no "About Us" page or founder story anywhere! This may be why Dear Joie founder Amanda Delos

#306 How to NOT Be a Starving Artist

Jul 16th, 2021 43m 14s

Don't listen to the hype, it's 2021, you don't have to be a 'starving artist'! Whitney Manney is an incredible fashion designer and artist, selling everything from handmade jackets to scarves and fanny packs. Whitney's sales grew since 2020, #T

#305 Oh Momma! Optimizing Instagram for Your Business

Jul 9th, 2021 39m 52s

Calling all parents who are also founders! Busy mom Aidah Johnson is the founder of Aidah's Creative Life, a successful interior design business. As a proud mom, Aidah often uses her one social media account for both pictures of her family and

#304 The Price is Right...

Jul 2nd, 2021 44m 50s

Julie Wiener of Granolust has successfully created sexy granola. Really! And while Julie had no intentions of becoming an entrepreneur, the Canadian company is thriving. However, in order to scale to the next level, and sell in the US, Julie ne

#303 Steps to Success: How to Scale Your Business

Jun 25th, 2021 40m 36s

Raise your hand if you are the social media dept, catering, janitorial, accounting + more! Entrepreneurs run the whole dang business, like Flybrow founder Suzie Moldavon. Flybrow is a mobile business that brings expert eyebrow waxing and shapin

#302 How to Charge What You're Worth + Avoid Burn Out

Jun 18th, 2021 46m 58s

Is running your small business making you feel burnt out? Er.... DUH! Don't miss episode 302 of our podcast where Sonja Rasula talks to the founder of the blog Fertilust, a thriving community for those who are in, or have been through, struggle

#301 How to Rewrite Your Bio So It Slays

Jun 9th, 2021 53m 54s

Look no further for small biz inspiration! After Gisela Rocha's husband was diagnosed with cancer, she dove into the world of natural skincare in the name of eliminating toxic ingredients from their home... And UnTamed Naturals was born! While