By 2025, 71% of the expected population of the earth will be unique mobile device users. Also, 70% of earth is water.

Yikes! Talk about domination.

With 5G being accessible to gadget makers, there will be a surge in the video upload, download & transfer. We are also seeing a rapid change in the way we are interacting with technology. Voice is becoming an important medium.

There are a few obvious user preferences that serves as a guiding light to the way technology is going to take shape. Because user-centric design. Every technological advancement is an answer to a problem someone faces or have previously faced. Sometimes I think that it is basically for lazy people to get by with even lesser effort.

So, the easiest way to predict the future is to predict what we are like right now or better yet, what is that kid 10 years younger to you going to want. How would he want to live his upcoming future?

To start off, there are a few things we all can agree. 70% of Gen X & Gen Y prefer to make purchases, view products, pay for it and basically interact with technology using an application/app. There is a higher degree of personalisation, curated content, also offers unparalleled sense of security while making payments.

If you are a vendor, your sales is likely to increase by more than 50% if you had personalised data about your consumers. A mobile app gathers a lot of contextual information about your consumer. So cheers to more money!

Now depending on how deep your pockets are, you could choose between an expensive native app (Only recommended if you have recurring users) or a hybrid app. This is works on any device as it is responsive to the browser. Some call it the progressive web app.

Why is an app successful as opposed to a generic website is because an app is proactive in nature, sending out relevant information to the customer after discovering their needs by notifying them only data of interest. This is a huge catalyst to boosting sales.

“Don’t send me stuff I don’t care about. I am already drowning in notifications”

Turnover from the Mobile Ecosystem will contribute to 3% of the global GDP by 2021. Not investing on a Mobile App is a lost opportunity which otherwise could have turned into revenue.

At Soukapps, we love talking about the future and also are building for the next iteration. Feel free to strike a conversation with us.