0:00

Welcome to the Soul Touched by

0:02

Dogs Podcast, the show for

0:05

dog lovers who see dogs not

0:07

as toys or tools, but wise

0:09

souls worth our respect and

0:11

care. I'm an Herrmann, and

0:13

I'm your host. I talk to poor

0:16

some humans, people who

0:18

do great work for dogs and their people.

0:21

So come and join us for today's conversation.

0:25

Hello and welcome, Tim. I'm excited

0:27

to have you here.

0:29

Yeah, I'm excited to be here. Thanks for letting

0:31

me share a little bit about us on, um,

0:33

on your, in front of your audience. I appreciate

0:35

it. Fabulous. Well,

0:37

okay, let's just start out with the question I always

0:40

ask first, like where in the lovely world

0:42

are you and, you know, what's

0:44

your business? What's your business with

0:45

dogs? Right, so

0:48

I probably have the most boring

0:50

answer to the where in the world to a lot of

0:52

people because we're in Iowa, which I love

0:54

Iowa, but we are right in the middle of

0:56

the heartland of the U.

0:58

S. in Iowa, and

1:00

most of our team and everything is

1:03

around core group of the team from

1:05

our company WinPro is in Iowa

1:07

as well. Different parts of it. Um,

1:10

and so to

1:13

answer your question, like, how did, how did WinPro

1:15

kind of like get started

1:18

or? Do you want to just,

1:20

I mean, let's assume people know nothing, you

1:22

know, so there's Tim, we don't know anything about

1:24

him. WinPro, so

1:26

you just thrown it in the air now,

1:29

you know, let us know what that is. And,

1:31

um, you know, who it's for

1:34

and how the hell it came about.

1:36

Yeah, perfect. So. Winpro,

1:39

interestingly enough, is the

1:42

only supplement that is in

1:44

the market available for dogs right

1:46

now, soon to be cats, that is

1:48

made with the core science of

1:50

plasma. And the reason we

1:53

think that that's amazing is because

1:55

we've seen the impacts of plasma and

1:57

all the wonderful things that plasma as

2:00

like a whole body ingredient really

2:02

does. has to offer and benefits for

2:04

animals. Um, and funny

2:06

enough, how it came about, so

2:08

we're in Iowa, and I actually married

2:10

a hog farmer's daughter, so I'm

2:13

pretty acute to, you know, how this

2:15

works. Um, but Iowa State

2:17

University, back in the 80s, they were having a

2:19

terrible mortality rate

2:21

when they were weaning piglets. And

2:24

so this is, I think, like 1983, so

2:27

40 years ago. And they

2:29

tried a lot of different things. They tried environmental

2:31

factors, nutrition, um,

2:33

and nothing seemed to work. And so what they

2:35

ended up, they were working on this spray dried

2:38

plasma matrix, and

2:40

they ended up introducing that into

2:42

the, um, starter diet. And

2:45

that had a dramatic, um,

2:47

impact on reducing the mortality rate.

2:50

And what they found out was the

2:52

stress of that situation

2:54

was causing so much inflammation that that

2:56

was actually the problem. And

2:59

so that science, um,

3:02

was remarkable and at the

3:04

time, right? And so it's, it's really

3:06

been around in every species.

3:08

So it started in, um, for

3:10

pigs and then it was in cattle

3:13

and then it was in all the, all the livestock

3:15

and feeding animals, you know, poultry.

3:17

Goats, lambs, and then it made

3:19

its way into

3:22

performance racehorses. And

3:25

the interesting thing about the performance racehorses

3:27

is that's where our founder, Bill

3:29

Bernardo, was introduced

3:31

to it. He was tasked with, um,

3:34

developing a supplement line

3:36

for performance racehorses, and

3:38

I don't know if you know this Anke, but the performance

3:41

racehorses are super stressed.

3:43

Like that's, that's like a, like one of

3:46

the most stressed animals out there. And

3:48

so they have this thing that it's called,

3:50

um, bleed, bleeders, and that's

3:52

when they just stress too much inflammation,

3:55

they bleed out their nose. And so they were looking

3:57

for a product that could, um, you know,

3:59

just really benefit the performance of

4:01

the, um, the animal. And

4:03

so what, um,

4:06

Bill was tasked at was developing

4:08

that product. Well, they did that

4:11

and they had remarkable results, but

4:13

the problem was, is Bill was really

4:15

not very comfortable around horses.

4:18

And yet he had five dogs at

4:20

home. Crazy dog

4:22

guy, you know, crazy. And it takes a crazy

4:24

dog person to start a company like

4:27

this, right? Um, and

4:29

so he said, what

4:31

if the science can translate

4:34

into canine world? And

4:36

there was no reason why it shouldn't. It had been through so many

4:38

other species. So he really just

4:40

took the leap of faith, took that same science

4:42

and developed Winfro with the,

4:45

the core motto is like, plasma

4:47

is the secret. Let's

4:49

put that into a product that can

4:51

really benefit dogs.

4:54

It's fascinating. Um, I mean,

4:57

one thing I'm curious about, what

5:00

sort of the range of application, like

5:02

what, you know, the inflammation, you mentioned

5:04

that, you know, so in what circumstances

5:07

would somebody say, well, I need

5:09

this? And the other thing I'm curious

5:11

about is like, why

5:14

isn't everyone using

5:15

that? Right.

5:18

Well, everyone is. It's just

5:20

not in dogs. Like they, you know,

5:22

in every other type of, you know,

5:24

medical application you think about.

5:27

Um, did you ever watch a show Mash?

5:29

Maybe? You know, I do like, yeah, vaguely.

5:32

Yeah. I mean, the first thing

5:34

that they bring a wounded, um,

5:36

soldier in, the first thing they do is hook 'em up to

5:38

a bag of plasma. Um,

5:40

and we've done injections with plasma

5:43

in the human, you know, in the human

5:45

medical field. And

5:47

the reason

5:51

nobody else is doing it, I don't know.

5:53

There are a few people that are starting

5:55

to, it's starting to really pick up traction.

5:57

We were the first. I think part

6:00

of that is It's easier

6:02

to sell a product that you

6:05

don't have to educate around. You know, you

6:07

don't have to have real

6:09

science around. And, you

6:11

know, plasma could be something

6:14

that is polarizing to a certain

6:16

audience. It can also be something that draws

6:18

them in because they know that, wow, there's real

6:20

science behind and real value

6:22

in what the proteins in plasma

6:24

do. have to offer. So I think it's, I think

6:27

we were just early on it to be honest

6:29

with you. And now some pet food companies are

6:31

doing, adding a small amount.

6:34

Um, and we're still

6:36

really the only ones that are doing, um, orally

6:38

fed plasma in the form of a soft

6:40

chew. And there's definitely more coming, um,

6:42

because the science is changing. is starting to prove out

6:45

and we've been educating the world

6:47

about it for since 2017.

6:50

So they're coming, they're coming for sure. But

6:53

it's really challenging to work with because

6:55

it's not like any other ingredient. It's a very active

6:57

ingredient.

7:00

I mean, could

7:02

this, I mean, is there like a limit? I mean, could this even

7:04

be produced? Like to say, well,

7:07

that it's the first thing people go to,

7:09

you know, say if, if You

7:11

know, any dog anywhere has like joint

7:14

problems. If everybody goes, oh my god, I need

7:16

plasma, like Would

7:18

we run out of it or like is there a limit

7:20

to it

7:21

or? That's a really

7:23

good question. I at this point they're

7:25

really um, there isn't

7:27

there isn't a limit but with anything if you you

7:29

bring enough people into the market

7:32

it really probably changes the way it's

7:34

Um, how

7:36

you, how you get the plasma, you

7:38

know, I, that, that's a really good question.

7:40

I'm sure that that would be a challenge at

7:42

some, at some point. It's like, you know,

7:45

like a little bit like with electric cars, like it's kind

7:47

of cute when there's a few, but if you imagine every

7:49

single car on earth

7:51

would be run electric, like that would be

7:54

probably a bigger problem than we have now. Right. It's

7:56

like, that's sort of where my mind went with that.

7:58

Yeah. Um, but it's really

8:01

like, we're starting to get a lot of. Veterinarians

8:05

really pushing

8:08

like, hey, this is an alternative option

8:11

there to what our current

8:13

treatment plan is, if it's not working, and

8:15

we've had a lot of a lot of success

8:18

being drawn into vet offices. with

8:21

a product because they really get the science.

8:23

They just, they just haven't been

8:25

exposed to the orally fed plasma.

8:27

It's always been an injection. Um,

8:30

and we're the first ones to develop

8:32

that, you know, in a soft tube that we can actually

8:34

use. Well,

8:36

I mean, it seems to me like the easier way, because

8:38

then they'll do the educating for you, like they'd

8:40

be easier to educate because they already understand

8:43

the science behind

8:45

it. Yeah, they get it quick.

8:47

And then

8:48

if I go to the, you know, if I go

8:50

to the vet and the vet goes, look, this is what you've

8:52

got to do, then this is what we're going to do, right?

8:54

Yeah. You know, it's really interesting. Like

8:56

we had just a testimony the other day

8:58

that said, My vet wants

9:01

to look at your product and this happens quite often.

9:03

And I said, well, what happened? Well, they were going

9:06

in there with their dog and the current treatment

9:08

wasn't working. And they were

9:10

kind of out of like the standard options.

9:13

And so they left 60 days later,

9:15

they returned and the dog, the,

9:18

the vet was like, what happened? Because

9:20

the dog jumped up on the table

9:22

and before it could, you know, like barely kind

9:24

of walk in the office and they were like, well,

9:26

we found Wintrow and,

9:28

um, and, and we hear that

9:31

often, like very, very often.

9:34

Um, and so that's what really the vet looks

9:36

at it and the right vet will be like, I want

9:38

to have this as an option because it really does

9:40

benefit the dog.

9:43

So what would be typical, um,

9:45

you know, symptoms or situations?

9:48

When you think like, oh,

9:50

I need this for my dog. Or would

9:52

you say, would you use a preventative? Like,

9:55

would it be a good idea to, you

9:57

know, like how we take supplements? Like you don't need

9:59

a real serious problem to,

10:01

you know, to say, well, Hey, let me get someone to really,

10:04

You know, whatever

10:05

it is, but what's your talk? No, so

10:08

that's, that's a really good question because we started

10:10

because it works so well

10:12

for the right situation that

10:15

it's a real remedy. So people

10:17

typically have come to us with problems,

10:19

right? A problem that maybe they've tried

10:21

a lot of different things and it didn't work, or

10:23

maybe they're not quite seeing the results. So

10:25

our, like, number one product is our allergy

10:27

product. It really works.

10:30

Changes, you know, obviously the itching

10:32

and stuff, but like hot spots and skin

10:34

issues and irritations. It really does

10:36

a great job with that. Um, and

10:38

then hip and joint, that's a very visual

10:41

product, still remedy for the most part,

10:43

um, are calming and

10:45

there's so much separation, anxiety and,

10:48

um, anxious dog. Now, especially,

10:50

um, out of the adoption world and the

10:52

rescue world, it seems like there's a lot

10:54

of that, um, that's going on. And

10:57

then we just added in the last,

11:01

some preventative products. And I'll tell you why

11:03

it's, it's important to think

11:05

about preventative, because the way our

11:07

product works. We're not

11:09

trying to, um, boost

11:11

your nutrition in any way. It's has

11:13

nothing to do with nutrition. Um,

11:16

all we're doing is plasma

11:18

is nature's natural

11:21

enemy to inflammation. And

11:23

so with all the stressors and everything that

11:25

are on our dogs nowadays, noise,

11:28

chemicals from the house, you

11:31

know, just whatever,

11:33

you know, people, situations,

11:35

all of these things. Those

11:37

stressors cause inflammation somewhere. Now,

11:41

the question is, your body is, the body

11:43

can handle, like, we're designed to handle

11:45

and inflammation is not necessarily a bad thing.

11:48

The problem is when

11:50

it becomes excessive

11:52

because it's unable to resolve itself

11:54

because of all the certain stressors. And

11:56

sometimes it could be diet, sometimes it could be chemicals.

11:59

So, Winpro's promise is really,

12:02

That we return the dog

12:04

to normal and the dog

12:06

then heals itself.

12:09

Like we're not trying, it's, we just

12:11

want the dog system to

12:13

be able to handle the

12:16

stuff that it's supposed to be able to handle and

12:18

when they're normal, they're perfect, you know, right?

12:20

Like no different than us. We have a normal

12:23

gut. That's a perfect gut. There

12:25

is no, we don't need

12:27

to boost anything. We are just returning

12:29

it to normal so that their, their system

12:32

can heal itself. And that's what I think is really,

12:34

really cool about that. Would

12:38

it be kind of

12:39

far fetched to think that that

12:42

could also help with like behavior issues

12:44

because of like, from what I learned from

12:46

my recent summit is that a lot of

12:48

it is, you know, like underlying

12:51

or part of, of what's going on that

12:53

the dog's not comfortable in pain

12:54

somehow. Oh my

12:56

gosh. Yeah. So that. So that happens,

13:00

we, the lightbulb

13:02

moment I had kind of around this conversation

13:04

was when a trainer was using our

13:07

calming product. And I thought, oh, that must

13:09

be an anxious dog, you know, but

13:11

they said, no, a dog can't really

13:14

accept training if they're in any type

13:16

of pain or discomfort

13:19

because they're always trying to protect themselves.

13:22

From being hurt,

13:24

you know, and I thought, wow, that's really

13:26

interesting. I never thought of it like that. And then over, you

13:28

know, over time, you know, realize

13:31

that. You know, we can say, hey,

13:33

my, my shoulders hurt a little bit today,

13:35

so I'm, I'm not going to do this thing. Um,

13:39

but the, you know, a dog, they

13:41

speak to us in different ways, obviously, but they're

13:43

really, if that's happening, they,

13:46

their behavior changes because they're just protecting

13:48

themselves. Um,

13:50

and I've got a really quick story about

13:53

why I'm here. It kind of goes

13:55

along this lines a little bit. I, I

13:57

married, um, into

13:59

a Chihuahua when I first got married.

14:01

And I just make a joke of that because I'm more of a big

14:04

dog guy, but I ended up loving,

14:06

but

14:09

I ended up loving Roxy. She

14:11

was like the greatest dog ever. Well,

14:13

at some point she had just

14:15

stopped jumping on the couch and the bed.

14:18

And, you know, a little dog like that jumping

14:20

up on the bed and the couch is like us

14:23

two storied building type of thing. So

14:25

it really, you know, worn our joints. And,

14:28

but I also grew up in a generation where

14:30

the dog used to be outside,

14:32

then it got maybe a doghouse

14:35

outside, then it maybe got let

14:37

in when it was like 30 degrees below,

14:40

then, you know, now we're sleeping with

14:42

them. So I didn't really know anything

14:44

about supplements or, you know, Anything

14:47

outside of food, I guess. And

14:49

so, a friend

14:51

of mine who's an investor in WinPro here

14:53

in Iowa said, hey, we're, this

14:55

is a cool company that's doing this science

14:58

from out of state. If, um, you

15:00

know, give Roxy these, you know, hip and joint shoots. And I

15:02

really just kind of was like, yeah, okay, you know,

15:04

whatever. But then when I ran

15:06

out of, I think, her milk bones at the time,

15:08

I gave her these twos and within 15

15:10

days she was jumping all over the house,

15:13

bed, couch. In fact,

15:15

we get this a lot too. We returned her to

15:17

normal for what, for

15:19

her age, right? It's not like she got a, she

15:22

wasn't a puppy again, but she got her good

15:24

legs at the age she was. Um,

15:27

and sometimes people will email us and be

15:29

like, Hey, you know what? Great product.

15:31

I didn't realize how much I liked them a little,

15:34

like with a little less of

15:36

themself because I'd gotten used

15:38

to the, you know, the new situation. Um,

15:41

but we found out like it was aha, because

15:43

she could always make that jump. She

15:46

was just choosing not to, and

15:48

then eventually new patterns get started.

15:50

People pick, pick, pick their animals

15:52

up. They carry, you know, and,

15:54

um, and I thought, wow, how cool would it be

15:56

to, to work with a company that had such.

16:00

a possible transformation for,

16:02

you know, for an, for a dog. And, and it

16:04

was like, it was just really, really cool.

16:07

That's wonderful. Yeah. Well,

16:10

my question is like, so do you ship internationally?

16:15

We're, we're, we're trying to, we're

16:17

trying to, it's a challenge. It's a challenge.

16:20

Yeah. I

16:20

mean, I know it's like, it's not easy, but I think it would,

16:22

you know, well, yeah. Yeah,

16:25

and I think there are a lot of other countries

16:27

that are a little more open

16:29

to plasma science than,

16:31

than maybe even, even the U. S.

16:34

at this time, but it's, it's coming on, like

16:36

they get, I think, especially Germany,

16:38

Germany has like a, um, amazing

16:41

team. science around

16:43

some of that stuff that they just kind of get

16:45

how powerful that can be.

16:49

So we talk allergies, we've got like

16:51

joint issues. Is there anything

16:53

else that really stands out where people

16:55

would usually, um, come

16:58

to you from? And do you have people

17:00

who go, well, look, you know, my dog's young,

17:02

my dog's healthy. I just want

17:04

to kind of, you know, prevent

17:07

and make sure they stay as long. I mean, who do people,

17:09

you know, like for our own health, we don't

17:11

tend to do it. People

17:13

always go to the, you know, crash

17:16

course when, when shit's already hit the farm.

17:18

So I don't know, but people for the dogs tend

17:20

to be more, you know, I don't know. What's,

17:23

what's your experience

17:23

there? Yeah, so it's

17:26

actually kind of funny people, you

17:28

know, pet parents tend to worry

17:30

about their animals and more

17:33

than they do themselves sometimes, you know,

17:35

like they'll read every ingredient on

17:37

a dog product, but then carry

17:40

a bag of McDonald's with them and

17:43

care less about what, you know, they're eating

17:45

sometimes. Um, but we

17:47

do have like Daisy,

17:49

my dog, she gets

17:51

our probiotic Prebiotic

17:54

plasma powder that we just,

17:56

it's a topper for the food. And,

17:58

and she's, and she's like two. And

18:01

that, that's a really, that feels really

18:03

good to get those probiotics and prebiotics

18:05

in there. And then also, you know, the right amount of,

18:08

in my world, plasma. Um,

18:10

and then the other thing that we have that's

18:13

on the preventative side, that is, um,

18:15

a functional dental stick. And

18:18

it's really interesting because I didn't

18:20

really believe that was the product that was going

18:22

to make sense because there's no scraping

18:25

there is. It's not, you know, it's not,

18:27

it's not meant to like scrape

18:29

anything off teeth. So it just, it kind

18:32

of just didn't make sense to me. But

18:34

the science around plasma has

18:37

proven that, you know, a

18:39

lot of the dental and oral

18:42

issues are from bacteria,

18:44

inflammation, and the gum lining,

18:47

which creates a lot of problems. Well,

18:50

when you let the plasma kind of

18:52

work its way in there for 15

18:55

to 20 seconds, it really

18:57

keeps, like in every other part of the body,

19:00

the mouth really healthy. Well, when you keep a mouth

19:02

healthy The teeth are whiter,

19:04

the breath is fresher. And

19:06

I I'm still amazed by that, to be honest

19:09

with you, because it just, it's still, I brush

19:11

my teeth every day. So just to think you

19:13

can just put something in your mouth, um,

19:15

that has such a profound impact is,

19:17

is pretty cool. And, and that the dental, our

19:19

dental stick has, has really

19:22

had that impact. So those are the two

19:24

that are kind of, um, I'm really excited about.

19:26

And then we're also getting into the cat world because

19:28

the science really proves that out. So we're going

19:30

to start with the meal topper. And

19:32

then also a dental bite for cats

19:34

because they have really challenging,

19:37

um, dental.

19:40

So do dogs

19:40

like it? Yeah.

19:43

They love it. They got old up? Yeah, they

19:45

got old up. Most dogs do.

19:48

Fascinating. I think it's totally fascinating. Never,

19:51

I've never even heard that this is the

19:53

thing. Like, and I think that's where, where the biggest

19:56

workers in the sense that education piece,

19:58

right?

19:59

It is. Yeah. It is. That's

20:01

why you and I are talking. I

20:02

was just thinking like, if somebody wants to

20:04

educate themselves further and say, Oh, that

20:07

sounds interesting. You know, where can they go find

20:09

out more? Where can they, can they go

20:11

and get some?

20:12

Yeah, so the best place,

20:14

we're really in three main areas.

20:17

So our website, winpropet.

20:19

com, W I N P R

20:21

O P E T dot com, and I'll give you all

20:23

these links and show notes and stuff. Yeah, of course,

20:25

there goes show notes. And under here if

20:28

you, wherever you're watching. Yeah. Yeah.

20:30

And, um, we're, I've got

20:32

a coupon set up for your listeners

20:35

for, um, 20% off of first

20:37

purchase, which is Soul 20

20:40

SOUL 20. And

20:43

then you can also buy on Amazon. Chewy

20:46

over here are the main ones, and I,

20:49

I, I'll say this too. It's

20:51

definitely, you know, we have 100

20:53

percent money back guarantee, and

20:55

most people, most people do what they should do, but

20:57

we also understand that not every dog is

20:59

going to eat it. We also

21:02

understand that it may not have a transformative

21:04

result, you know, for every dog,

21:07

but when it does, It's amazing.

21:10

So it's like worth the, it's worth,

21:12

it's worth trying. Um,

21:15

and we don't even ask you to ship anything

21:17

back. So it's literally, if you buy

21:19

it, give it a shot. And

21:22

if it doesn't work out, you just email

21:24

us and that's it. You don't have

21:26

to have any hassle.

21:28

I mean, the worst thing, the worst thing that

21:30

can happen is that nothing happens. So

21:33

it's not that like, Ooh, my dog now

21:35

has diarrhea. Like, actually, this is funny

21:37

because, because like my first

21:39

dog, my, my mom would buy him these

21:42

dental sticks, you know, from the shop

21:44

and he'd like, no, like

21:46

he would, they would not get down and go down

21:48

well at all. Like he literally like, yeah,

21:51

no. So, I mean, you

21:53

know, so if nothing is the worst that can happen,

21:56

then it's,

21:56

it's definitely a good try. Yeah.

21:59

So we want to make it as easy as possible to try.

22:02

Awesome. Awesome. So we'll pop the

22:04

link and the coupon. Thanks so much. And

22:07

thanks so much for coming and like, you

22:09

know, like sharing this because I think people

22:11

need to know about it. And, uh,

22:13

so we'll, we'll do what we can to spread

22:15

the word.

22:16

Yeah. Well, I appreciate it very much. The opportunity

22:19

to share it. So thank you.

22:21

Thanks so much for listening. If you enjoyed

22:23

the episode, don't forget to subscribe,

22:26

and leave a review so other dog lovers

22:28

can find the show. If you haven't

22:30

already, head over to soul

22:32

touched by dogs. com and

22:34

sign up for weekly doggy cuteness

22:37

tips, recommendations, and personal

22:39

stories to warm your dog loving

22:41

heart. And if you know a pawsome

22:44

human you think I should interview, I'd

22:46

love an introduction. Email me

22:48

at Anke. That's A

22:50

N k E at Soul touched

22:52

by dogs.com.