The phrase "comfort zone" is a perfect misnomer. Your comfort zone is not the place where you are most content, fulfilled, or satisfied.

For many entrepreneurs, it's where your success ends.

When you focus exclusively on the comfort zone and prioritize minimizing the awkwardness, fears, nervousness, and discomfort of expanding past it, you immediately dilute your potential for success.

Growth happens outside of your comfort zone for you must expand into the next version of yourself.

In today's episode, I discuss:

• what the "comfort zone" should really be called
• what to prioritize instead of the comfort, courtesy of a cute eggshell vs egg metaphor

Share this episode with your entrepreneur friends, loved ones, and anyone else who is diluting themselves, holding back their magic, and playing small.

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