If you have an Instagram account, you’ve probably seen those beautifully curated infographics explaining "trauma,” “attachment theory,” and "boundaries" in 100 words or less... but when does mass-disseminating parasocial mental health advice on social media become cultish? This juicy episode dives into the world of Instagram therapists: mental health experts (and self-proclaimed “experts”) who have taken our era’s desperate need for accessible therapy and spun it into an influencer career.