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IAB Revenue Report, ARN Path to SCA, & More

IAB Revenue Report, ARN Path to SCA, & More

Released Tuesday, 16th April 2024
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IAB Revenue Report, ARN Path to SCA, & More

IAB Revenue Report, ARN Path to SCA, & More

IAB Revenue Report, ARN Path to SCA, & More

IAB Revenue Report, ARN Path to SCA, & More

Tuesday, 16th April 2024
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Here's what you need to know for today in the business of podcasting: the IAB publishes their 2024 Internet Advertising Revenue Report, Morgan Stanley weighs in on the proposed ARN acquistion of SCA, and Digiday breaks down WTF is the American Privacy Rights Act. 

Find links to every article mentioned and the full writeup at Sounds Profitable.com

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Sounds Profitable

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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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