What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the time or a picture/video to post, or topic to write a caption about, this is a sign that you need a strategy and a system for your spa’s social media. In this episode, I’m walking you through my 3-step process for crafting a plan for your spa’s social media so that it actually works for you (and not the other way around). 

In this episode, you’ll learn:

• The ultimate purpose of social media and how understanding this purpose puts all your effort into perspective
• Why content topic mapping saves you time in the long run and how to make your topics cohesive so that they actually result in sales
• How to look at your social media activities and tasks through the lens of CEO time 
• My top tips for how to efficiently and effectively create content for social media

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/263

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