Beautiful events have alway been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. Now with in-person events inching back into the repertoire of ways we can market, I was thrilled to talk shop and strategy with my Growth Factor student and brilliant businesswoman, Taylor Moody. 

Taylor is a licensed aesthetician and the CEO of Allure Aesthetics in Flagstaff, Arizona, which she founded at just 20 years old. Within three years of starting her business as a solo aesthetician, she quickly became the fastest growing med spa in Flagstaff with a team of seven and growing! In this episode, we’re diving into all the details of her latest marketing initiative, an exquisitely executed event that brought in over 5-figures of revenue in one day. 

In this episode, we discuss: 

• Why Taylor chose to go with an event as her big marketing push and sales driver 
• The breakdown of time and financials that went into pulling off the event and making it a huge success in turnout and sales 
• How she structured her event operations and giveaways, plus the biggest mindset pieces that contributed to her event’s success 
• Her top tips for pre-event planning, post-event wrap-up, and what she’ll do differently next time

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/251

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