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Spa Marketing Made Easy Podcast

A weekly Business, Marketing and Education podcast
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Episodes of Spa Marketing Made Easy Podcast

Your brand is not your logo or your color palette.   Your brand is the foundation of everything you bring to life both inside and outside of your business.   You get to set the boundary of how much of your story is shared with the world, but es
Your money is simply a tool.    A tool that should be used as a guide for making positive financial decisions for your business.    Spa CEOs take an active role in knowing the numbers and understanding the health of the business to make databas
Boundary is a word often tiptoed around because to set them properly, you’re required to step outside of your comfort zone.   In both your professional and personal lives, boundaries are an essential piece to establishing what you will and won’
When retail numbers go up, so do service sales.   Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.   An important tip is to view sales as a form of service. The retail you sell is an exten
Navigating the ebb and flow of entrepreneurship requires an important skill: resiliency.    Resiliency is understanding that sometimes things don’t always work out as planned but with an unwavering confidence in yourself and refusal to quit, yo
“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.   After defining your financial goals, the next step is to get crystal
A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”   As we prepare to turn the calendar over for a new year, understanding how to set your financial goals based on how m
Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?   Facebook AKA the new “digital word-of-mouth” platform.   You’ll often hear me talk about how in order to attract ne
There’s no surprise that females in leadership positions try to suppress their feminine energy. That’s because emotions in the workplace are generally seen as a sign of weakness.    As beauty industry leaders, it’s our duty to take back our pow
Ever felt that flow of the 24-hours-in-a-day or 40-hours-in-a-work week doesn’t *actually* flow? That’s because those timeframes weren’t built with our innate energetic cycles in mind, especially for women.     For women, understanding our cycl
Gratitude grows from the cultivation and discipline of daily practice, but the source of your gratitude? Well, that all lies in the power of a positive mindset.    A business friend of mine shared that “a positive mindset is your greatest weapo
My hope is that if you’ve been a long-time listener of the podcast, money talk no longer makes you cringe, but rather, lean in. And if you’re a new listener, well, have I got a treat for you because getting comfortable with the topic of money i
I know I’m not the only planning nerd out there who loves a fresh notebook, clean slate spreadsheet and new year marked on the calendar! However, as eager as we may be to start plotting our 2023 plans, diving right in doesn’t serve our goals in
What does it actually mean to “go viral?” Maybe you automatically think of a meme that circulates around the internet at warp speed or a dance or social media challenge that everyone and their mom (literally) is posting to their profile, fillin
Increasing overall efficiency in your spa (and thus, increasing your profit margin) is partially dependent on your team, but the other half of the equation? It’s in the tech.    It’s no secret that I’m a fan of utilizing software alongside your
Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with to
“No one will ever care about my business as much as I do.” Ever uttered or thought that before? If you have, you’re not wrong.    While it is true that as the Spa CEO, you will always be the one most invested in seeing your business grow and su
While there will always be something new to learn and explore in business, there’s absolutely one truth I know about business that will never change – and it’s that as an entrepreneur, personal development is the most important element of becom
Strong leaders and intuitive entrepreneurs tend to have an innate sense of what their strengths are, but like everything in business, knowledge is power, which is why truly assessing your strengths are going to help you become the best version
If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays, which also means that the biggest spa sales weekend is right around the corner!    If you’ve yet to define your Black
From how much you should pay yourself to how much you can realistically pay your team (and continue to grow that team sustainably), there are a lot of factors that go into understanding the full financial picture of your spa.    In this week’s
There are countless personality assessments on the market (if you’ve been a long-time listener, you know I’m partial to the Myers-Briggs Type Indicator test), but there’s another assessment that takes an entirely different approach to understan
Ever feel like you’re working so hard to make your business grow that you hardly have a moment to relish in what you’ve built? How about feeling like despite your best efforts, you feel stagnant in your spa’s growth and you’re barreling toward
Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event? Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program
Do you want your spa to reach the coveted seven-figure benchmark? That might sound like a trick question, but honestly, it’s a valid one.    More money requires more of you to uplevel into being a Spa CEO, but if hitting the million dollar benc
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