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Spa Marketing Made Easy Podcast

A weekly Business, Management and Marketing podcast
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Episodes of Spa Marketing Made Easy Podcast

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your
Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs, but I’ll let you in on a little secret…   One of the
So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks...now what?   Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals wi
It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well: “it takes a village.” Yes, even if you’re a solo aesthetician or spa owner, you also need support because whether you’
This is Part 2 of the Annual Planning Series we’re doing  this month on the Spa Marketing Made Easy podcast, so if  you haven’t listened to Part 1, be sure to scroll back or go to the show notes for the link where I covered the topic of underst
Have hiring on the brain for 2022? Then this episode is going to be right up your alley!    Maybe you’re currently feeling stretched thin and needed help, like, yesterday...or maybe you’re sailing steady for the moment, but with the growth goal
With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking, “How am I going to do this?”    Whether you’ve got a big audacious goal you want to ac
Whether you’re a spa owner who lives for a good goal-planning session or consider goal-setting to be your business arch nemesis, this episode of Spa Marketing Made Easy is for you. In this episode, I’m joined by absolute Spa CEO powerhouse (amo
Let’s face it - Facebook doesn’t work like it once did. Organic page reach is lower than low and recent changes to the ad platform and its ability to target means it’s time to branch out, and Facebook groups are the place to do it! And the good
How do you define being and feeling rich? Maybe it’s a little bit about money, and my hunch says it also involves a heavy dose of desire for freedom. As my guest on this episode, Selina Gray, explains - richness isn’t a number in the bank, it’s
Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality?    Join me for Spa Business Bootcamp, a 5-day live training series from N
Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality?    Join me for Spa Business Bootcamp, a 5-day live training series from N
Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality?    Join me for Spa Business Bootcamp, a 5-day live training series from N
Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality?    Join me for Spa Business Bootcamp, a 5-day live training series from N
Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality?    Join me for Spa Business Bootcamp, a 5-day live training series from N
Call it a gut feeling or the nagging voice in your head that won’t go away, we’ve all faced dreams and decisions that, for one inexplicable reason or another, are terrifying to face. However, as my guest in this episode of Spa Marketing Made Ea
Everyone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths: the path of entrepreneurship or the path of self-employment.    Don’t be fooled, these two paths may
Beautiful events have alway been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. Now with in-person event
It’s never too early to start planning for your spa’s Black Friday/Cyber Monday promotion, and while we’re still a couple of months out, NOW is the time to start planning your holiday weekend promos if you’ve yet to dial them in.  Tune into thi
If you’re a long-time listener to Spa Marketing Made Easy, this topic won’t be new to you, but it may be one that’s left you scratching your head. And if you’re newer to the business scene or not a digital marketing nerd, I promise you’re in go
If there’s one core area of business that ruffles feathers more than any other, I’d say it’s marketing. It entagles emotions, sets business owners on a rollercoaster trying to find an ROI, and just when it seems you might have it nailed down, s
It’s been in the intro of the Spa Marketing Made Easy podcast since it’s debut in 2018, and it’s my central mission here at Addo Aesthetics: to help aestheticians and spa owners build a life and business they love. Someone who embodies that not
With a title like “$5K in 7 days,” how could you not be intrigued?! Well, in addition to that metric being a smashing success, what makes me love this story of how Emilie created a great cash infusion into her business is that she worked throug
Just because you’re a small business doesn’t mean you can’t operate like the big name brands in the way you streamline and structure your business. In fact, taking notes from Fortune 500 CEOs is a great way to see where the cracks lie in your b
She launched her spa’s brick and mortar location at the end of 2019 as a solo aesthetician, experienced two shutdowns of her spa in 2020 due to the pandemic, and today, has completely removed herself from the treatment room, and essentially has
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