In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia. A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team. 

Amanda HudswellHead of Marketing Communications and Public Affairs Equatorial Launch Australiahttps://ela.space

CHAPTERS:01:17 Importance of a marketing plan03:01 Eclipse04:27 Meet Amanda Hudswell07:54 About ELA13:59 When to bring in a marketing professional16:24 The Marketing Plan19:17 Your audience and crafting a message that resonates22:25 Strategies and tactics of a marketing plan24:02 Constructing the plan and getting scrappy22:37 Measuring and testing30:24 Non-digital results32:52 Telling the space story36:47 Your audience is the hero, your company is the guide39:53 Marketing challenges41:59 Marketing successes44:17 Algorithms - shooting at a moving target46:34 Bad actors, trolls, and grumpy people53:59 The future of space58:57 Final Thoughts

MENTIONS:GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/Building a BrandStory by Donald MillerITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML.https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987

ABOUT IZZYIzzy's website - https://izzy.houseAuthor of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-MarketingPodcast host for Space Marketing Podcast - https://spacemarketingpodcast.comOrganizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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