Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It's called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional.

ABOUT SHANNON CLEMENT:Shannon ClementFractional Chief Marketing Officer (CMO)Engagement Marketinghttps://engagementmarketing.ca [email protected] Book a meeting: https://calendly.com/shannon-cmo/30min

Shannon helps organizations position themselves for growth, drawing on 20 + years of experience in creating digital marketing and product development strategies that have resulted in highly converting online assets and campaigns. The journey from Start-up to Scale-up can be difficult but it doesn't have to be painful.

As a Fractional Chief Marketing Officer & Marketing Agency Owner, Shannon has supported organizations and businesses in the growth stage looking for positioning help & support gaining further market traction. She also serves as a marketing consultant to Start-up Founders through various Accelerator and Incubator programs, guiding them to develop their marketing strategy. 

CHAPTERS01:24 Meet Shannon Clements from Engagement Marketing03:22 Shannon’s journey to space07:06 Shannon’s journey to marketing09:18 Starting with Start-ups10:08 Fractional Leadership14:27 Reducing costs15:51 Fractional Leadership is not for everyone17:44 Start-ups19:37 Women’s Aerospace Network21:44 Women in leadership24:47 Dominant Information Solutions Canada (DISC)26:38 Fun bits of marketing - translating the message29:59 Companies transitioning into the space industry31:23 Understanding the audience and their language32:29 Space industry in 10 to 20 years36:31 Final thoughts

MENTIONS:Beth Mund Casual Space PodcastN2K T-minus Space DailyWomen’s Aerospace NetworkWomen’s Space Network Award voting deadline May 1Dominant Information Solutions Canada (DISC) developing satellite cybersecurity telemetry hardware called eClypse.CySat 2024

#Satellite #Cybersecurity #FractionalLeadership #Start-ups #Scale-ups #SpaceTech #spaceindustry #SpaceMarketing #commercialspace #spacebusiness

ABOUT IZZYIzzy's website - https://izzy.houseAuthor of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-MarketingPodcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

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