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So, you’ve started your podcast—defined your topics, lined up your guests, recorded some episodes—and now you want to really make it stand out. We’re dropping advice to help you with how to podcast for brands in this stage of your podcasting jo
Games and interactive media are changing in some pretty big ways. From players to creators, media consumption to interactive performances, these changes are integrating into our lives in ways we’ve never seen before. Wright Bagwell, CEO of Outp
This year’s E3 blew us out of the water with the big announcements and the massive attendance by industry professionals and fans alike, trying to see what is next in video games. In this episode, we dive into the biggest themes at E3 2017 that
What does the future of gaming hold, in terms of how we communicate with each other and how we interact with media? In this episode of Spark Talks, two video game developers give their take on how interactive media influences us at work, at pla
Virtual Reality and Augmented Reality have hit the mainstream and are changing the way we experience things. But can you guess where the industry is headed? We tackle this idea in this episode of Spark Talks, along with many other—sometimes sur
Today we’re asking the question, “Does Marketing Have a Seat at the Table?” and by “table,” we mean at the top circle of C-suite executives in the running to be promoted to CEO of a company. Head of Strategy Marco Iannucci joins to explain wher
Why should publishers care about the concept of company Narratives? How can companies become indispensable among their many competitors? How can entrepreneurs leverage their stories for marketing? Chief Narrative Officer Toby Trevarthen has the
We explain the latest wins and fails in marketing over the last week in this podcast series called Podcast As A Service. We’re joined by Marco Iannucci, Head of Strategy, and Heather Gore, Senior Vice President of Spark to discuss Katy Perry's
Lots of companies have been wondering how to get started in podcasting for brands. What do I talk about? How do I talk to guests? How do I get followers? These are some of the questions we answer in this episode of Spark Talks. Mike Bloom, host
Am I a brand? Are YOU a brand? That’s what we’re asking on this episode of Spark Talks. Head of Strategy Marco Iannucci explains why the answer goes far deeper than a simple "yes" and runs through the latest examples of CEOs blending their pers
We’re usually all about San Francisco and Silicon Valley in these Spark Talks podcasts but this time we’re putting the spotlight on Los Angeles, an exploding tech hub with tons of startups getting founded and big companies moving in. Antonio Hi
This episode of Agile Narrative dives into the relationship between travel and Narrative as well as several real life success stories. How does traveling to foreign countries help develop your perception of a place? How does a company raise $39
You must have heard of this whole Pepsi ad debacle: Pepsi released an ad that attempted to appear in touch with today’s youths by showing Kendall Jenner walking off her modeling job to join a social justice protest. At the end, she walks over t
Get these four concepts right and you will be on your way to building and maintaining a successful business. Marco Iannucci, Spark's Head of Strategy, explains the (often times confusing) differences between Goals, Objectives, Strategies, and T
Wearables: What will those bands on our wrists look like in a few years? In this podcast, Herbie Calves, CMO of Link AKC (which produces a smart collar for dogs) and Jeff Koo, Vice President and resident IoT expert at Spark, get into where wear
Would you take shopping recommendations from a chatbot? Startups like Radbots are using artificial intelligence to turn targeted advertising into a positive experience. Join the founders of Radbots, Dan Gailey and Nathan Ross, along with Spark'
Snapchat: Is it for everyone? As companies continue to refine their understanding of the social media channel and how it can help their brands, the world has seen many mistakes and misuses of the platform. Spark’s resident Snapchat and PR exper
Thousands of presenters. Over a hundred thousand attendees. CES just keeps growing and 2017 broke records. Learn about the major trends from security to augmented reality and how they compare to last year’s show from Account Manager Cristina Du
What are the biggest challenges for Internet of Things (IoT) companies in terms of public relations: viability, security, lack of consumer education? How does big data play a part in PR and marketing for IoT companies, since they have so much i
Barely-believable Santa "facts," holiday shopping statistics, and the most popular toys from 1983 to 2016: It's all here in Sexy Data episode 3: Holidata! Join ShanAlex and Vanessa to talk all things data this holiday season.Tell us about you
How are all the different tactics of marketing like the hit tv show Voltron? Find out in this new podcast episode all about integrated marketing!From achieving client business goals to allowing teams to work seamlessly across departments, Chr
Spooky things are happening in the world of data and it’s not just because it’s Halloween (although we cover that extensively)! From the largest DDoS attack in history on October 21 to the Freakonomics of Data, Shane and Alex (ShanAlex) cover i
Have you ever wished you could rock out to a song about PR and marketing? Now you can! Spark’s very own Counsel and Contract Manager Tucker Owen and Director of Strategy Marco Iannucci dish out the details on how they came up with such a catchy
Creative work: Does it have a place in a PR agency? Once an agency becomes integrated — offering a variety of services beyond traditional PR — creativity takes a starring role alongside its companions from marketing to media relations. But wh
We talk the latest in tech in this episode of Fresh Friday: Why are companies like Snap and Google releasing their own hardware (Spectacles and Pixel phone)? How would a Twitter acquisition help any of the hopeful buyers? Have you heard of the
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