In our latest episode, we had an engaging conversation with Nouf Alharthi. Nouf works for Monsha'at, which the General Authority for Small and Medium Enterprises in the Kingdom of Saudi Arabia (KSA). She is an enabler in the ecosystem and works very closely not just with other ecosystem players but also with entrepreneurs in order to assess what they need in the market and to make sure that it is provided to them.

Together we discuss:

• Preferred language of communication in Saudi Arabia
• How to communicate with Saudis when doing business within the Kingdom
• Mannerisms to adapt during business meetings
• Saudi's unique startup demographics

Want to read the episode instead? Access the show notes here.

Feel like socializing? Connect with us on Instagram and Linkedin.

Subscribe to our newsletter on our website.

Got something you'd like to discuss with us? Email us at [email protected]

Podcasts hosted by @shereenabdulla.

Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.