Of all the ways to market a private practice or to get your name out there, joining podcasts hosts for conversations about your area of expertise is a powerful one.

Podcasts are a great and easy way for healthcare professionals to  to boost your influence and raise the visibility of your practice or organization. 

And, it doesn't have to be hard! Listen to learn practical tips to DIY your own publicity through pitching yourself to guest on podcasts.

Join me for my conversation with my guest, Shelby Janner of Zilker Media, on how to get on podcasts in your niche and why you should. 

Listeners can go to PodcastGuestInsider.com to get your first month of Zilker Media’s new podcast guesting service free. 

Some ideas we cover:

• Why bother pitching to podcasts
• How podcasting can help you get more referrals
• How to make the most of a podcast opportunity

Join The Clinician’s Social Media Club

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

•  Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
• Customizable Canva templates designed to grab your audience’s attention to match the captions.
• Ways to use healthcare hashtag holidays to educate and inspire your audience.
• Explainer video lessons about how to use the new templates + open office hours.

Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinicians Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

About Shelby Janner:

Shelby Janner is a public relations expert and strategic communicator currently serving as the publicity director at Zilker Media, an Austin-based agency focused on building people-driven brands for healthcare professionals. She is an expert in pitching micromedia and has led Zilker Media’s PR team to reach 2.5 million listeners in the past 2 years alone, booking over 100 different podcasts for Zilker Media’s clients.

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.