0:02

Hi, I'm Georgiana and I'm back

0:04

with a new episode. I'm

0:06

here to help you speak

0:08

English fluently. And

0:11

what do you need to speak fluently?

0:14

You need to listen, listen,

0:17

listen and listen. If

0:21

you want to help me, share

0:23

the podcast with your friends and

0:25

family. That would mean a lot.

0:28

Thanks! On

0:30

my website, you can get

0:32

the 5 secrets to Speak English

0:35

and also my premium courses.

0:39

Before we start, get

0:41

the transcript at

0:44

speakenglishpodcast.com slash podcast.

0:47

It's completely free. Okay,

0:50

let's start. This

0:53

episode is for my English

0:55

students who work in

0:57

finance. But don't worry if you

0:59

don't. I'll explain

1:02

marketing and accounting in a

1:04

way that's easy for everyone

1:06

to understand. Understanding

1:10

marketing Marketing

1:13

is how businesses tell

1:15

people about their products

1:17

or services. Imagine

1:21

it as a four-letter word,

1:23

PPPP. Product

1:28

is what businesses want people to

1:31

buy. It could

1:33

be a smartphone, a pizza or

1:35

anything they sell. Price

1:40

is how much money you need

1:42

to buy the product. It

1:45

can attract or

1:47

discourage customers. Place

1:52

is where you get the product. It

1:55

can be in the store, online

1:58

or at a market. Promotion

2:03

is how companies advertise their

2:06

products, like TV

2:08

ads or online banners. Let's

2:13

explore some common marketing

2:15

terms. Advertising

2:21

Advertising is the commercials you

2:23

see on TV or

2:25

the banners you click online. Branding

2:30

is a company's

2:32

personality. Think

2:34

of a famous fast food

2:36

restaurant and its logo. Market

2:42

research is understanding

2:44

what people like and want

2:47

so companies can meet their

2:49

needs. Now

2:53

let's talk about accounting. It's

2:56

like a financial diary for

2:58

businesses. There

3:01

are two things in accounting. Income

3:04

and expenses. Income

3:07

is the money a company earns,

3:10

like from sales or services.

3:14

Expenses are a business'

3:16

costs, like paying

3:18

employees or buying materials.

3:23

Let's learn some basic accounting terms.

3:27

Revenue Revenue

3:31

is the total sales or

3:33

money a company makes. Expenses

3:39

are the costs to run a business. Profit

3:45

is what's left when

3:47

you subtract expenses from

3:49

revenue. A

3:52

positive number means making

3:54

money. A

3:58

balance sheet is like a business. of

4:00

financial snapshot of a

4:02

company's asset and debts.

4:08

Let's learn about the connection

4:10

between marketing and accounting. Marketing

4:15

and accounting are partners

4:17

in business success. Marketing

4:22

attracts customers, increasing

4:25

revenue. Accounting

4:28

measures this success, ensuring

4:31

a company is profitable and

4:33

healthy. Think

4:35

of a business as a

4:37

ship sailing towards success. Marketing

4:42

acts like a wind in its

4:44

sails, driving it forward,

4:48

while accounting is like

4:50

the compass that keeps it on

4:52

the right path. Marketing

4:56

efforts, such as

4:59

advertising and promotions, bring

5:01

in customers. More

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customers mean higher sales

5:07

or revenue, which

5:09

is excellent for a business. Think

5:13

of marketing as a way to

5:15

gather a crowd around the

5:17

ship. However,

5:20

it's not sufficient to gather a

5:22

crowd. You

5:25

must also ensure the ship

5:27

stays afloat and profitable. This

5:31

is where accounting comes into

5:33

play. Accounting

5:35

checks the ship's financial

5:38

health. It

5:41

helps you determine if you're making

5:43

a profit or if

5:45

adjustments are necessary. Picture

5:49

accounting as examining the

5:51

ship's supplies, making

5:54

sure it has enough fuel,

5:56

and ensuring the crew gets paid.

6:01

So marketing and accounting

6:03

cooperate to help businesses

6:06

succeed. Marketing

6:08

attracts customers while

6:11

accounting closely watches over

6:13

the ship's finances, ensuring

6:16

it remains on the correct course

6:18

to our success. OK,

6:24

let's summarize. Marketing

6:28

spreads the word about the products.

6:31

Product, price, place,

6:35

promotion, PPPP.

6:40

Accounting tracks money, income,

6:44

expenses, profit,

6:46

and balance sheet. They

6:49

work together for business success.

6:54

Great! Let's continue

6:56

with a surprising point of

6:59

view story. I

7:02

will tell the same story twice, so

7:05

make sure to focus on the changes.

7:08

You can find these techniques fully

7:11

implemented in my premium courses

7:15

at speakenglishpotsgas.com/courses.

7:21

OK, let's start. Once

7:25

upon a time in a small town,

7:28

there was a unique businessman named

7:30

Leo. Leo

7:32

had an unusual idea that

7:35

made everyone around him laugh. He

7:39

wanted to sell air from different

7:41

parts of the world. People

7:45

thought it was funny. Who

7:47

would buy air? They laughed.

7:51

But Leo didn't give up. He

7:54

believed in his unique idea and

7:57

began his adventure. travel

8:00

to many places. From

8:03

the snowy mountains of the

8:05

Himalayas to the Amazon forest,

8:08

collecting air in

8:10

special bottles. Each

8:13

bottle had a label showing

8:15

where the air came from,

8:18

sharing the unique feel of each

8:21

place. Back

8:25

home he started a

8:27

small online shop called

8:30

Love is in the Air where he

8:32

showed off his collection of air

8:34

from around the world. To

8:38

everyone's surprise orders

8:40

came in from all over. People

8:44

in busy cities wanted fresh

8:47

air from the countryside. Others,

8:50

missing their home, wanted to smell

8:53

the air from the homeland. Some

8:56

collected the air bottles as

8:58

keepsakes or gifts for friends

9:01

and family. Love

9:05

is in the Air became a

9:07

big success. The

9:09

man once laughed at became a

9:12

lesson for marketers. Leo,

9:16

always full of new ideas, was

9:19

already thinking about his projects.

9:22

Love is in the water and

9:24

love is in the soil. This

9:27

time everyone was sure

9:30

he would succeed. What

9:37

a funny story, right? It's

9:39

hard to believe that anyone could sell

9:42

air. However, although

9:45

my character Leo is fictional,

9:48

I've got inspired by this real

9:50

life story published on the CNN

9:52

website. Great!

9:59

Let's listen to the story. Listen to the story from

10:02

a different viewpoint. Once

10:06

upon a time in a small town,

10:09

there would have been a unique

10:11

businessman named Leo. He

10:13

would have had an unusual idea

10:16

that would have made everyone around

10:18

him laugh. He

10:23

would have wanted to sell air from

10:26

different parts of the world. People

10:29

would have thought it was funny. Who

10:33

would buy air? They would have

10:35

laughed. But Leo

10:37

wouldn't have given up. He

10:41

would have believed in his

10:43

unique idea and

10:45

began his adventure. Leo

10:50

would have traveled to many

10:52

places, from the

10:54

snowy mountains of the Himalayas

10:57

to the Amazon forest, collecting

11:00

air in special bottles. Each

11:04

bottle had a label showing

11:06

where the air came from, sharing

11:10

the unique feel of each

11:12

place. If

11:16

he had come back home, he would have

11:18

started a small online shop

11:20

called Love is in the Air,

11:24

where he would have shown off

11:26

his collection of air from

11:28

around the world. To

11:31

everyone's surprise, orders

11:33

would have come in from all

11:35

over. People in

11:38

busy cities would have

11:40

wanted fresh air from the countryside.

11:44

Others, missing their home, would

11:46

have wanted to smell the

11:48

air from their homeland. Some

11:51

would have collected the air

11:53

bottles as keepsakes or gifts

11:55

for friends and family. love

12:00

is in the air would have

12:02

become a big success. The

12:05

man wants laughed at would

12:07

have become a lesson for marketers.

12:12

Leo, always full of

12:14

new ideas, would have

12:16

already considered his projects. Love

12:20

is in the water and love

12:22

is in the soil. This

12:25

time, everyone would have

12:27

been sure he would succeed. Great!

12:33

I like these kind of stories because

12:36

they're easy to remember and

12:38

help a lot with learning English. Humor

12:42

also makes learning more enjoyable.

12:46

You can find this method in my

12:48

premium courses. Take a

12:50

look at speakenglishpodcast.com

12:54

slash courses to get

12:56

my premium courses. They

12:59

are designed for learning by

13:01

listening. Also,

13:04

if you want to help me, share

13:07

the podcast with your friends and

13:09

family. That would mean a

13:11

lot. Thanks! See

13:14

you soon. Bye-bye.