Ebonee Davis Ifeobu has played a key role in helping Bridgestone create greater equity, as the executive director of talent, culture and diversity. In this episode, she explains how Bridgestone has responded to the killings of George Floyd, Breonna Taylor and other Black Americans in 2020. She also argues that it’s important for corporations to focus on building lasting change rather than hurrying to respond to a problem, and she explains why equity should play a major part in that response.