Interview: Canadian Journalist and network news correspondent and investigative reporter for CBC, CTV, Global, and ABC News speaks on the state of journalism and social media news for the benefit of corporate communicators who are looking to engage with media.

Elements included in this episode:
Kevin's early days in journalism.
How accountability separates true journalism from undocumented news sources.
The state of the traditional news media.
How corporations need to position themselves to be more authentic to support their brands.
How to deal with media in a crisis or generally under scrutiny by media.
What an investigative reporter might know - that you don't.
The trait your spokesperson needs to possess.
Your audience is broader than you think
9/11 news memories
What you don't know about the ratings of national newscasts in Canada and the US.

Kevin Newman can be found on Instagram at:
@kevinnewman

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Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch/

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031