Satellite radio is often an overlooked media channel. In a world where individuals can subscribe to services that allow them to listen to their music and other programming independent of others … platforms like SiriusXM Canada have to work harder to frame their entertainment offerings to be unique and attractive to their various niche channels.  

 If you are trying to promote a property or story that has a niche audience – satellite radio might be worth investigating rather than overlooking. 

 This media platform drew the attention of Sarah Burke. 

 Her career has grown alongside the evolution of satellite radio. From Rocker DJ to digital music programmer, she moved over from various stints on traditional, terrestrial radio stations finding success in various local Canadian markets, before making the leap and flourishing in this still burgeoning media in Canada. 

 Listening to her story of the limitations but also the opportunities that satellite presents offers an insight into what communicators might want to take advantage of within this largely untapped media platform. 

 I love bringing attention to those who in their own right bring attention to minority voices and stories. Sarah’s Women in Media podcast is well worth a listen for that very reason. Her guests have included stories from women who need to be heard, as well as some who already have amazing platforms; like recording artist Jann Arden, national tv sports anchor Ivanka Osmak, and Canadian Olympian Alysha Newman, who all tell stories from obviously a female perspective … 

That said, whether you’re female or male, I suggest you give Sarah’s podcast a try.  You can also find Sarah on – and behind the scenes – at SiriusXM Canada as well as on her entertaining Twitter feed @BurkeTalks.

 Again, I hope you learned on this podcast something of value as a communicator from the career recollections – to date! – from this episode’s guest – Sarah Burke. 

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