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Captivating Your Audience: Speechcraft Opening Techniques

Captivating Your Audience: Speechcraft Opening Techniques

Released Friday, 19th April 2024
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Captivating Your Audience: Speechcraft Opening Techniques

Captivating Your Audience: Speechcraft Opening Techniques

Captivating Your Audience: Speechcraft Opening Techniques

Captivating Your Audience: Speechcraft Opening Techniques

Friday, 19th April 2024
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0:16

Today I want to talk to you about how to

0:18

start a speech and we're going to go

0:20

through five things for you to

0:23

have an effective opening to

0:25

your speech . But before we get into

0:27

that , I want to preface

0:29

that in the most important part

0:32

of starting a speech is being

0:34

comfortable and confident

0:36

and concise in

0:38

your opening . No

0:40

matter what , if you want to use one

0:42

of these techniques or not , you

0:45

need to make sure that your opening

0:47

is very crystal clear and you know exactly

0:50

what you're going to say in that

0:52

opening . You don't want to go up there and just

0:54

wing the opening or

0:56

try something new or anything like that

0:58

. You want to have it down , pack exactly

1:01

what you're going to say in the opening

1:04

of your speech , because that is the most

1:06

crucial part of

1:08

your speech , since people are

1:10

going to start judging you right then , and there they're

1:12

going to wonder what it is that you're talking about and

1:14

they're going to see who you are

1:16

and what your character is just

1:19

from you starting that speech . So the

1:21

opening of your speech is very

1:23

important . So

1:25

let's go ahead and get into the

1:27

first way that you

1:30

can open your speech , and that

1:32

is to start with a question

1:34

. This is something that , while

1:36

it seems simple , there are some complexities

1:39

to this , because you could ask

1:41

something like hey , how's everybody's

1:43

day going ? That's not a great

1:45

question . So when I talk

1:47

about start with a question , what

1:49

I mean is to start with a question

1:52

that sets the tone . It

1:54

sets what it is that you're going

1:56

to be speaking about , what

1:58

it is that you're going to be speaking

2:00

about . So , if you're going to

2:02

be speaking about construction and delays in construction

2:04

, perhaps , and how we can avoid

2:07

those delays , a question you may ask

2:09

is who here has

2:11

dealt with a delay in a construction

2:14

project ? I guarantee most

2:16

of you will relate with that

2:19

. Or if you are in the construction space

2:21

, you will relate with that , or you could relate

2:23

a little bit , even if you're not in the construction

2:25

space , with a delayed project

2:27

perhaps , or something that was delayed in

2:29

your life . And so , depending on the audience

2:31

is how you're going to ask that question and

2:34

, of course , what it is that you're talking about

2:36

, talking

2:40

about , and so something I like to do with that , so to go on with that , not just

2:42

ask the question hey , who here has had a delay in their construction

2:45

project ? I will also mention

2:47

with that . So , hey , who here has

2:49

had a delay in their construction

2:51

project , and hopefully you get a show

2:53

of hands or some people saying yes or

2:55

whatever . You say , well , today we're going

2:57

to speak about how to avoid those delays . And so , right there , you've asked a question

2:59

. You say , well , today we're going to speak about how to avoid those delays . And

3:02

so , right there , you've asked a question , you've gotten

3:04

buy-in from the audience and now you've

3:06

told them the direction of

3:08

your speech . So this is a very effective

3:11

and very quick way

3:13

for you to get engagement

3:15

from the audience and also let them know

3:17

what it is that we're going to talk about today

3:19

, because letting them know at the beginning what

3:22

we're going to talk about is very important

3:24

. It lets them know whether they should tune

3:26

in or not . The second

3:29

way that we can open up our

3:31

speech is with a powerful

3:33

quote . Now I want to let

3:35

you know that this is something that can

3:38

be a little detrimental , depending

3:40

on the quote that you use , or the quote

3:42

that you try and use . If you use it from

3:44

a very popular person

3:46

such as somebody like , maybe , john Maxwell

3:48

or Ed Milet , or some

3:51

of y'all may not even know who Ed Milet is , but

3:53

in my world , at least the people I'm around

3:55

seem to really know Ed Milet and these other

3:57

people , but let's go with

3:59

, maybe , like Gandhi or other

4:02

people of that nature that are very

4:05

well known throughout the world . If

4:07

you're using a quote by them , and one

4:09

that is used repeatedly

4:11

by a lot of people , if

4:13

you misquote it , it could

4:16

go the wrong way , but

4:18

if you quote it correctly and

4:20

you get a quote that is related

4:23

with your speech and this is important , just

4:25

like the question you want to make sure that you have

4:27

a quote that is related with your

4:29

speech , because it will set a powerful

4:32

tone to your speech

4:34

and help you open that way

4:36

precisely , and you can use multiple

4:39

quotes if you want it , just like multiple questions

4:41

. I like to stick with one question , one

4:43

quote , but if you wanted to , you could do

4:45

a couple of questions to have people be

4:47

thinking about that , but then you can also use a

4:49

couple of quotes as well

4:51

to get people thinking on the subject

4:54

of which you're going to be talking about

4:56

, and so , similar to the question

4:58

, the quote , you would do the same thing . You might

5:00

say one or two quotes and

5:02

then you'll go on into that and

5:05

how I use this . Actually , recently I

5:07

was in front of my church

5:10

and I mentioned about how

5:12

people don't leave

5:14

the church because of God , people

5:17

leave the church because of people

5:19

, and I actually repeated

5:21

that same quote twice and then I

5:23

started talking about that and I

5:25

won't go into the details of what I was talking

5:28

there , but when I said that quote that

5:30

was part of the sermon I had

5:32

was essentially that people don't leave

5:34

church because of God , they

5:37

leave it because of people . And so I started talking

5:39

about the character of people , what the church is

5:41

and things of that nature . But I used

5:43

that quote to relate

5:45

with my sermon or relate with my

5:47

speech . The same thing for you . It could

5:49

be something on business or life or whatever

5:51

it may be , but you use a quote

5:53

that will spring you in

5:56

to your speech . So

5:59

number three for us on how to

6:01

start speech is to tell an interesting

6:04

fact or statistic

6:06

, so similar really to the quote as

6:08

well . A quote could possibly be a statistical

6:11

data or could be factual , but

6:14

you want to have some kind of statistic

6:16

or fact that maybe , as

6:18

you're doing research for your speech , that

6:21

you learned about and you realize , oh , that's

6:23

pretty cool , like , oh , I didn't know about that and

6:26

you then bring that up

6:28

and just to go back

6:30

and use because it's top of mind the

6:32

sermon . One thing that I found out

6:34

was that the Bible doesn't actually

6:36

talk about in the New Testament , if

6:38

you're a Christian , that it doesn't

6:41

actually say you have to go to church

6:43

. It gives examples of going

6:45

to church and attending

6:47

church and all of this stuff

6:49

and church being a building , things of

6:51

that nature , but it doesn't say you

6:54

have to go to church X amount of times per

6:56

week , month , year , whatever . It

6:58

just gives examples of that . And

7:01

I mentioned about how the

7:03

only thing I could come up with was that that

7:05

was about free will and that's why

7:07

there's nothing that says you have to go to church

7:10

every Sunday or

7:12

whatever , because God

7:14

wants us to have free will . And so I used

7:16

that fact in my

7:18

sermon , and so it wasn't necessarily

7:20

in the opening that I used it , but I did use it later

7:22

on . But I could have used that at the beginning and that

7:24

would have been very alarming If

7:27

I would have said did you know that you

7:29

don't have to go to church ? The Bible

7:31

actually doesn't even tell us that . That

7:34

would have been very eye-opening . For

7:36

a lot of church-going

7:38

people . It's like what you mean

7:40

. One , you're saying that on the pulpit

7:42

and then two , what

7:45

are you saying there ? Now I really want to listen

7:47

in , because this is something that's completely

7:49

different . So you can do this with any

7:51

kind of fact , another one being

7:53

they say that 70% of

7:55

statistics are made up , and I

7:57

just made up that number . We've

8:05

heard that from , I think there's a movie that talks about that and everything , and that's

8:07

really just a joke . But when you create a statistic or talk about a statistic and

8:09

you could really just make it up and make it into a joke

8:11

as well but using

8:13

a fact or a statistic at

8:15

the beginning of your speech , that is

8:18

alarming . That gets you on point

8:20

with what you're going to talk about will

8:22

really capture the audience's

8:25

attention . And so the

8:27

fourth way that we can start a speech

8:29

is to tell a story , and

8:31

I love to start a speech with telling

8:34

a story , but there is

8:36

a little bit that we need to be careful

8:38

of , because if your story gets to be too long

8:41

and you don't get to the punchline

8:43

, then people get drowned out

8:45

. It's kind of like when

8:47

you start telling your life story , and this

8:49

is who I am and what I do and

8:51

what I'm about and my family and this

8:54

and that and the other , and you don't get

8:56

into your speech . People

8:58

will tune out because now , well , I

9:01

didn't come here to hear all

9:03

about Philip . I came here to learn

9:05

about speaking and communication

9:07

. So if I came on this podcast and

9:09

every single episode I talk

9:11

about me for the first five minutes after

9:13

a while , you're going to tune me out

9:15

. And so you want

9:18

to make sure , when you're telling a story , that there

9:20

is a punchline and there's no

9:22

. Okay , it needs to be one minute or 30

9:25

seconds or five minutes . There's no clear

9:27

timeline on that . The

9:30

more engaging that story is

9:32

, the longer it can go . But

9:34

if it's less engaging , it needs to be shorter

9:36

. But at some point you need to get to a punchline

9:39

that goes into what

9:41

you're going to share for the day

9:43

. So a story is

9:45

very impactful . It can really

9:47

draw people in , get them emotional

9:50

right from the beginning and get them right

9:52

where you want them . So they're on

9:54

the edge of their seat , they're listening in and

9:56

they're ready to hear your message

9:59

. So that's probably one of

10:01

my favorite ways . If I can find a way

10:03

, it's probably one of the harder ways to

10:05

start a speech , but

10:08

it's probably one of the most effective ways because you can create

10:10

emotion within your audience

10:12

and get them bought into your speech

10:15

and who you are right away , get

10:17

them laughing , get them sad or wherever

10:20

you want them to be at to be able to really

10:22

listen into your speech , and so it's

10:24

probably the most powerful way to start your

10:26

speech . However , it's probably one of the

10:28

most tricky ways because you

10:31

can overdo the story , you can make it too long

10:33

and now you've lost your audience . Or

10:35

if you make it too short and nobody understands

10:37

the punchline much like a terrible joke

10:39

. If they don't understand the joke , it's

10:42

like oh , hold on , let me think about it

10:44

. Oh , like

10:46

that was funny . No , it

10:48

really wasn't funny , especially if it took me

10:50

10 seconds after you finished the joke for

10:52

me to realize what it is you were saying

10:54

. It's the same thing with the story . You want to make

10:57

sure that it's clear , concise , it draws

10:59

the emotion , but you get to the punchline

11:01

and everybody understands what

11:03

it was and how it related with

11:05

your speech . And number

11:08

five here is share

11:10

a visualization . And

11:12

I saw a speech one time . It

11:14

was a Toastmaster speech . I

11:17

think this guy won . I don't even remember

11:19

when he won , but it was really cool to see

11:21

because he essentially acted

11:23

out . So you could have like actual visualizations

11:26

, whether it be a presentation , whether it be

11:28

some kind of prop . Maybe I bring my phone and kind

11:30

of talk about how the effect

11:32

that phones have on us , how we can't stop looking

11:34

at them and we're always wanting to be on them and

11:37

everything . But if you have

11:39

some , if you don't have any physical props

11:41

, what you could do is have

11:43

your hands , use your hands and stuff like that

11:45

. And so this Toastmaster that I

11:47

saw one time he was talking

11:49

about I forget exactly

11:51

, but he was talking about like how things kill us and

11:53

stuff , and you saw me and he actually had a cigarette

11:56

. So if you don't have one , you can just do

11:58

the typical like two fingers , you

12:06

got cigarette between there , and act like you're smoking . You could even I don't know if

12:08

you can hear that if the mic's picking that

12:10

up , but you can act like you're breathing in or inhaling the smoke at the time

12:12

or the cigarette and everything when

12:14

you are doing that and visualize that

12:17

, and so things of that nature will

12:19

create this visualization for

12:21

your audience to not only hear what you're

12:23

saying , but they'll see what

12:26

you're saying as well , which is a very

12:28

impactful way to get people bought in

12:30

. So if you're talking about the number

12:32

one , let's just say the number one killer

12:34

of people right now is smoking . Oh

12:38

, that feels good , yeah , but

12:40

then all of a sudden , you die . When

12:43

are you going to take your last puff before

12:45

you die ? You can have something like that , and

12:47

so you're showing this

12:49

visualization with that . Or

12:51

maybe you're running like hey , I

12:53

was on this run the other day and you're

12:55

showing , you're running . Or this

12:57

embarrassing moment where I was

13:00

just outside , I was watching , I was looking

13:02

around , and then all of a sudden , this

13:04

was like back in junior high and this guy just

13:06

pants me . I don't know , I'm just giving

13:08

you some things there . So , there , I just threw my hands

13:10

down , like simulating that somebody

13:12

grabbed my shorts and pants to me at

13:15

the time so you could talk about that . Do

13:17

not pull your shorts down on

13:19

stage now , but

13:22

make sure that you're like showing visualizations

13:24

like that and as you're doing this whether it's

13:27

a story , whether it's just you doing a little

13:29

visual , as you're speaking right at the beginning this

13:31

is another powerful way to really get that

13:33

buy-in , because the more people can

13:35

see , they can hear , almost

13:37

feel like they're touching , they're tasting

13:40

, they're having memories

13:42

themselves or thinking about people

13:44

. Because of you imitating smoking , you imitating

13:46

pantsing somebody , whatever that

13:48

is , you're going to get them bought

13:50

into your speech as well

13:52

. So that's the fifth powerful

13:55

way . So the five ways

13:57

you can start a speech One start

13:59

with a question . Two start with a quote . Three

14:02

talk about a fact or statistic . Four tell a story . Three talk about

14:04

a factor statistic . Four

14:06

tell a story . And five

14:08

start with some kind of visualization

14:10

. And you can do all of these

14:12

individually or not . The pro tip

14:15

, though , is not just to do these

14:17

individually . It is to take

14:19

multiple , all of them if

14:21

you can , whatever that looks like

14:23

for you . If

14:32

you're just getting started , you're a beginner , start with one , start with a question

14:34

, start with a quote . Those are easy ones to do , but as you get further in your speaking

14:36

career , I strongly recommend that you start intertwining

14:38

these , not just doing one , doing multiple

14:40

. It could be a question and a quote

14:42

, it could be a quote and a fact , it

14:45

can be a story that starts out

14:47

from a question , or you end with a question

14:49

on the story , using visualization

14:52

as you're going through this . But combining

14:54

all of these or combining multiple

14:57

into the start of your speech

14:59

will help make your speech

15:01

most effective . But

15:04

just start with one of them and as

15:06

you get more comfortable with one and

15:08

you feel like this one you've kind of

15:10

mastered , start trying to play with

15:12

them , because the opening

15:14

of your speech is so important

15:17

. It's what draws your audience in to

15:19

listen to you . The rest of the way

15:21

, if you want to learn more about

15:23

speaking in general , please reach

15:25

out , leave a comment , leave us

15:28

a review , whatever that looks like , to

15:30

get in front of us to let us know what

15:32

it is that you want to learn more of , because we are here

15:34

to support you on your public

15:36

speaking and communication journey

15:39

.

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