388: What Makes a Stand-Out Conference Speaking Proposal and Presentation with Cathy McPhillips
388: What Makes a Stand-Out Conference Speaking Proposal and Presentation with Cathy McPhillips
388: What Makes a Stand-Out Conference Speaking Proposal and Presentation with Cathy McPhillips
Many conferences get hundreds of speaker submissions. How can you make yours stand out so it gets selected?
Then, once you do get selected, how do you make sure you deliver an engaging presentation at the conference?
That’s what I talk about with my guest Cathy McPhillips, who is Chief Growth Officer at the Marketing AI Institute.
Along with the virtual events they host year-round, they also host an in-person conference called MAICON, which I spoke at in 2023.
I invited Cathy on the show to share with us:
- Her background and what brought her to the Marketing AI Institute
- How Cathy and the team select speakers for MAICON and their other events
- What they look for in speaker submissions
- What makes a great speaker at their events (based on audience feedback)
- Tips she has for the listeners who want to speak at conferences
- >What they’re doing at the Marketing AI Institute and you can get involved
About My Guest: Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.
Show notes at https://www.speakingyourbrand.com/388/
Marketing AI Institute: www.marketingaiinstitute.com
The Artificial Intelligence Show podcast: https://www.marketingaiinstitute.com/podcast-showcase
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Cathy McPhillips (guest) = https://www.linkedin.com/in/cathymcphillips
Related Podcast Episodes:
From The Podcast
Speaking Your Brand: Public Speaking for Women
More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.Join Podchaser to...
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