It seems so simple but it's true: if you want something you've never had, you've got to do something you've NEVER DONE. Luckily, Brendan finds out HOW to do this by talking with the magnificent, Noah St. John, father of AFFORMATIONS, keynote speaker, and author of The 7 Figure Expert.

They talk about: the shower that changed everything, 'headtrash' and how to get rid of it, the incredible power of AFFORMATIONS, why so many self-help gurus have no 'there' there, why you can't change behavior on the level of behavior, the time Noah wrote down everything he wanted in a partner and met her two weeks later, seminar junkees and how TO FINALLY STOP GOING, DAMN IT, and the importance of providing real value that's not just cleavage shots, although those are cool too.