Hello Holistic Helper…

I’m Mary Rose “Wildfire” Maguire, Founder of Star Maker Marketing.

I help business owners and thought leaders the opportunity to share their expertise with ghostwriting services and book promotion marketing strategies through multiple channels.

Today, I would like to help empower you by sharing a few misunderstandings around marketing and money.

Question #1: What are 3 common misunderstandings that helpers have around marketing and money?

1) Making money with my gifts and talents is “greedy” or “dirty.”

2) Sales is “slimy” or “yucky.” It makes people dislike me and I don’t like doing it.

3) If I’m really good at what I do and my heart is in the right place, I should attract great clients who will be happy to pay me.

Question #2: What’s a strategy you use to help people shift these misunderstandings?

Recognize that money is a transaction of energy. The business owner has worked hard to create a service or product that will solve a problem. That problem drains the prospective buyer’s energy. The business owner replaces that energy and sometimes increases it. That is worth a lot to the customer/client and deserves a fair trade.

Question #3: How do you reframe marketing and money in your own life?

Attitudes about money first must be addressed in the mind. How did a person understand money in their life? Was it treated as a limited resource? Or was the person raised in a home where abundant thinking reigned? It’s first important to understand that many people -- and especially women -- undercharge for their services or products. It’s important to know your worth, the value you bring to your customers and clients, and then position your marketing as a clear way to address the problem a customer/client has and why you are uniquely qualified to solve it.

Question #4: Share a story where you or someone you worked with became empowered around marketing and money and how that impacted their success.

I’ll use myself as an example. When I first started out as a professional copywriter, I asked a colleague what was a fair price for writing a press release. She said, “I wouldn’t write a press release for anything less than $250.” Fast forward to today. I just recently gave a quote to a prospect for a project that could be between $7K - $15K, depending upon how many “extras” he wanted. I didn’t bat an eye when I quoted him that amount and did it confidently.

Question #5: What are 3 tips or tools you would recommend to continue to work on money mindset so you can actualize a higher calling through a career or business?

Every business owner and especially every woman business owner should read the book, Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff. He explains his system for selling high-ticket opportunities to investors but it’s a huge mindshift. He repeats this frequently throughout the book: YOU ARE THE PRIZE.

More books revealed in the podcast...

Mary Rose “Wildfire” Maguire Bio:

Mary Rose is the Founder of Star Maker Marketing (formerly Maguire Copywriting). Star Maker Marketing offers business owners and thought leaders the opportunity to share their expertise with ghostwriting services and book promotion marketing strategies through multiple channels.

She has written copy for Tripwire, a leader in cybersecurity (acquired by Belden for $710MM), Trainz (national leader in buying and selling collectible trains), My Patriot Supply, Cylance, an AI-based cybersecurity company (acquired by Blackberry for $1.4 billion), information marketers such as The Healthy Back Institute and Small Biz Lady, and dozens of mid-size companies and small businesses. 

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