If you've ever wondered what money drives the Olympic Games and how Olympians get paid, this episodes for you. Tune in to learn about the money behind the Olympics.Connect with me!Instagram: @jasonnleyTwitter: @jasonnley

NFT's 101

Feb 18th, 2022 16m 27s

I know you hear your friends talking about NFT's and lowkey get FOMO because you don't know what they're talking about. Worry no more, SBE is here with another episode hitting all the basics you need to know about NFT's. From the blockchain, t

Athlete Sponsorship Marketing (part 4) - Equity

Oct 29th, 2021 8m 34s

Wrapping up this mini content series, part 4 of 4 is breaking down equity deals and how athletes can leverage their value to create real generational wealth. Tune in to learn how brands and athletes work together to make the most out of their m

Athlete Sponsorship Marketing - Endorsements

Sep 10th, 2021 10m 26s

Today's episode continues as part 3 of the 4-part series on Athlete Sponsorship Marketing. Parts 1 & 2 covered free product and affiliate marketing, and now we're getting into the fun stuff -- endorsements. Tap in to learn how endorsements work

Athlete Sponsorship Marketing - Affiliate Marketing

Aug 1st, 2021 10m 17s

Today's episode continues as part 2 of the 4-part series on Athlete Sponsorship Marketing. While part 1 covered free product, this episode will cover affiliate marketing and how athletes can leverage of their social platforms to make some extra

Athlete Sponsorship Marketing - Free Product

Jul 19th, 2021 6m 10s

Today's episode kicks off a 4-part series explaining the 4 most basic levels of athlete sponsorship marketing. Part 1 will dive into level 1 of athlete sponsorship marketing -- Free Product. Tune in to learn how brands and athletes work togethe

Corporate Partnerships & Sports Sponsorships

Jun 25th, 2021 10m 55s

On today's episode we dive into the world of corporate partnerships and sports sponsorships. Tune in to learn what each is, how teams and brands utilize them, and in-depth examples that you've seen in your everyday life but probably didn't know

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Intro to Sports Business Essentials

Jun 25th, 2021 2m 9s

Welcome to the Sports Business Essentials Podcast! Tap in with your host Jason Ley to learn the ESSENTIALS that you need to know to be the most knowledgable about the business of sports. This podcast will be centered around educating on differe

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