This lecture goes from the framework of examining team behaviour to the next level - instead viewing the 'league' as a firm and considering alternative models (to pure profit-maximisation) of firm behaviour that arguably better describe such behaviour of leagues (as well as other non-profit administrative organizations). We will see how a breakdown of revenues and costs and the league policies relating to both can alter the behaviour of teams in perverse ways, and we also provide a general description of the many and varied roles of leagues.

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