I chat with Alex Rawnsley of Powell River, BC Canada; Victor Anderson from Orlando, FL; Dan Lucero of Topeka, KS; and Don Wadewitz from West Allis, WI. We talk about building your sportscasting brand at the community level for listeners, at the regional/national level for  employers, and on social media. This includes things we have done to help and hurt our own personal brands in the past and how to repair it if you make a mistake.