Happy International Women’s Month SportTokerz!! To kick off our female empowering roster for March, we had THE Social Media and Digital Content guru, Madison Koekkoek join us on March 1st! Madison not only brought her redhead ginger spice spunk to our virtual studio, but also an incredible amount of expertise and knowledge in the sports industry.

Madison shared compelling insight on the inner workings of managing sports social platforms, sports media, storytelling, marketing, and digital expertise based on her experiences at major networks and professional sports leagues. Madison offered refreshing openness and honesty handling all of the tough questions and unique perspectives as a woman working in the industry and her passion for mental health.

Big topics we discussed were women empowering women in the sports media sphere, athletes as humans first and their stories being done justice, owning the message, the direction diversity and inclusion standards are headed, indigenous advocacy and acknowledgment, and transparency. *Disclaimer: The WNBA Gear that Prof Walz is showing to our Live audience in the beginning of the episode was the orange t-shirt and orange hat. Laurel is commenting on the discrepancy in orange hues between the two pieces.

Madison’s past roles and experiences range from social media & digital content at Hockey Canada, CBC, CityTV, USports and she brings media, storytelling, marketing, digital expertise to the table from working in — minor hockey, the NHL, NFL, and CFL.