In our latest edition of the Growing Credit Unions Podcast we sit down with Amazon bestselling author James Robert Lay to explore his new book Banking on Digital Growth. This isn’t just a marketing book. This book is a must read for any credit union leader looking to embrace digital as a growth engine, not just a project on the side of the desks of the marketing team. 

In our interview James Robert provides an overview of his Digital Growth Blueprint and we explore critical growth concepts and tools such as:

• How digital transformation goes far beyond technology
• Why “purpose” is a critical platform for digital growth
• How digital empathy and emotional connections are more important than a list of product features
• Why we need to help first and sell second
• Why measuring progress is more important than seeking perfection
• How marketing teams needs to transform into content and media machines
• Why sales teams need to be proactive coaches and guides versus sales
• How knocking down silos between marketing and sales is imperative
• …and more…enjoy!

ABOUT JAMES ROBERT LAY, FOUNDER & CEO DIGITAL GROWTH INSTITUTE

James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. As the founder and CEO of the Digital Growth Institute, he has guided more than 520 financial brands on a mission to simplify digital marketing strategies that empower banks and credit unions to generate 10x more loans and deposits. His insights have been featured in outlets including US News and World Report, The Financial Brand, American Banker, CU Times, and CU Journal. James Robert has also spoken at 200+ events and leads the CUES School of Strategic Marketing while lecturing at universities throughout the United States. 

Find James Robert on LinkedIn

Buy the book