Paul Caine - President, Endeavor’s IMG Events and On LocationJohn Sheeran - Senior Commercial Director, FanDuelElizabeth Lindsey - President, Brands and Properties, WassermanJeff Price - Chief Commercial Officer, PGA of AmericaAbe Madkour (moderator) - Publisher & Executive Editor, Sports Business Journal, Sports Business Daily/Global

In the last decade, traditional sponsorships have evolved into broader partnerships with deeper integrations and expectations. The current age of data and digitization has also fundamentally impacted sports partnerships in recent years: we are getting close to the "holy grail" of determining the value behind partnerships. On this panel, we combine holistic perspectives from the PGA of America, Wasserman, Endeavor, and FanDuel to provide insights into how data analytics has revolutionized sports partnerships and allowed both the brands and talent to calculate successes and failures.