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Greg Fulton of AdRoll - Real Time Bidding, DMPs and Measuring Intent

Greg Fulton of AdRoll - Real Time Bidding, DMPs and Measuring Intent

Released Thursday, 17th August 2017
Good episode? Give it some love!
Greg Fulton of AdRoll - Real Time Bidding, DMPs and Measuring Intent

Greg Fulton of AdRoll - Real Time Bidding, DMPs and Measuring Intent

Greg Fulton of AdRoll - Real Time Bidding, DMPs and Measuring Intent

Greg Fulton of AdRoll - Real Time Bidding, DMPs and Measuring Intent

Thursday, 17th August 2017
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In this episode Greg discusses:How real time bidding worksOptimizing toward incremental liftMeasuring prospect and cutsomer intentThe problem with marketing automation point solutions
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Stack and Flow

Dive deep into the best sales & marketing automation stacks with hosts John J. Wall of Marketing Over Coffee and Sean Zinsmeister of Infer.

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