Snacks Episode 9: Attribution in a Demand Generation Strategy
Released Wednesday, 17th April 2024
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Snacks Episode 9: Attribution in a Demand Generation Strategy
Snacks Episode 9: Attribution in a Demand Generation Strategy
Wednesday, 17th April 2024
Good episode? Give it some love!
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Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking.
In this episode, Sidney covers the foundations of Attribution in a Demand Generation strategy, how the evolution of buyer behavior has affected the way we monitor attribution, and the mindset shift you need to make to set yourself up for success.
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Stacking Growth | The B2B Go-to-Market Podcast
It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.Join Podchaser to...
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